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I really liked that idea… even before I figured out that the missing bits were all lions.
although this same concept for this same client has been done countless times, it’s still a fresh look to the existing campaign.
very nice.
My first reaction was “great!” Then I felt a little uneasy with the association of animal survival and commodification. The animals in the logos have little to do with “the wild” and everything to do with mankind’s obsession with the capture and display of exotic beasts. The Metro Goldwyn Mayer lion, for instance, is clearly a circus animal…
Or am I taking this (way) too seriously?
Wrong Agency. Its not S&F, Its Saatchi.
sorry that i have to say that, but it’s done and exactly the same, except the posted one is illustration, just check-out that link: http://www.luerzersarchive.net/c/laos.dll?topic=swiview&page=57&size=m&relpos=5&m1=1121&m2=1120&m3=1122&m4=1119&m5=900&m6=901&m7=1118&m8=1117&m9=1116&m10=1115&m11=1114&m12=1113
sweet
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great idea