» 3M Lint Roller advertising/design goodness – advertising and design blog: The best ads & designs and sometimes the worst around the globe.

3M Lint Roller

Found at: AdParade.

The Meat Market

Get your ad here for 30 days, for a ridiculous price.

11 responded to this post

zeek said on February 22nd, 2006

Smells like student work, but that doesn’t detract from the genius of it. File this under ‘wish I’d thought of that.’

ivan said on February 22nd, 2006

This is a typical product which if it’s too strong it’s not good. You can’t advertise air conditioning with ice-sickles for the same reason. It’s not unrealistic to make a product that removes literally everything from your shirt, so it’s not exageration, just silly. The only one that sort of works is the last one, because it’s sort of unrealistic, so it makes a point. But the other two says that the product is flawed. I get it, but it’s just doesn’t cut it.

Jake the Snake said on February 22nd, 2006

FAKE!

Nobody’s going to believe these dumb ads are real. HEY, 3M, THAT’S NOT A REAL PRODUCT!

Geez.

brian said on February 22nd, 2006

just an example of where overdramtizing a product benefit doesn’t work.

Von K said on February 22nd, 2006

I don’t know, Ivan. I mean, how could the 3M tape remove the silkscreened afro in the first one, but not the silkscreened head that for some reason was actually printed behind it?

I see what you mean about making the product look too strong, but these examples (save for the middle one) are so rediculous I don’t see how they could be interpreted as saying “this stuff will ruin your clothes.” To me, they just say “stronger than the averge lint tape.”

chris said on February 22nd, 2006

to jake – it is a real product.

Might0r said on February 23rd, 2006

Nice

Alex said on February 23rd, 2006

It is a real product and without any doubt student work. I like it, creative and funny…good work.

Your Mom said on February 24th, 2006

What advertising isn’t overdramatized? How else are you supposed to get the point acrossed in the1/16 of a second that the viewer takes to look at it? I also think it says, “stronger than the average lint roller.”

kludaddy said on February 24th, 2006

I like it because my son did the ad.