11 Responses to “3M Lint Roller”

1. zeek Says:
   February 22nd, 2006 at 12:23 pm

   Smells like student work, but that doesn’t detract from the genius of it. File this under ‘wish I’d thought of that.’

2. ivan Says:
   February 22nd, 2006 at 1:54 pm

   This is a typical product which if it’s too strong it’s not good. You can’t advertise air conditioning with ice-sickles for the same reason. It’s not unrealistic to make a product that removes literally everything from your shirt, so it’s not exageration, just silly. The only one that sort of works is the last one, because it’s sort of unrealistic, so it makes a point. But the other two says that the product is flawed. I get it, but it’s just doesn’t cut it.

3. Jake the Snake Says:
   February 22nd, 2006 at 4:05 pm

   FAKE!

   Nobody’s going to believe these dumb ads are real. HEY, 3M, THAT’S NOT A REAL PRODUCT!

   Geez.

4. brian Says:
   February 22nd, 2006 at 4:29 pm

   just an example of where overdramtizing a product benefit doesn’t work.

5. Von K Says:
   February 22nd, 2006 at 4:35 pm

   I don’t know, Ivan. I mean, how could the 3M tape remove the silkscreened afro in the first one, but not the silkscreened head that for some reason was actually printed behind it?

   I see what you mean about making the product look too strong, but these examples (save for the middle one) are so rediculous I don’t see how they could be interpreted as saying “this stuff will ruin your clothes.” To me, they just say “stronger than the averge lint tape.”

6. chris Says:
   February 22nd, 2006 at 8:35 pm

   to jake - it is a real product.

7. Might0r Says:
   February 23rd, 2006 at 8:59 am

   Nice

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9. Alex Says:
   February 23rd, 2006 at 11:56 am

   It is a real product and without any doubt student work. I like it, creative and funny…good work.

10. Your Mom Says:
    February 24th, 2006 at 7:05 am

    What advertising isn’t overdramatized? How else are you supposed to get the point acrossed in the1/16 of a second that the viewer takes to look at it? I also think it says, “stronger than the average lint roller.”

11. kludaddy Says:
    February 24th, 2006 at 4:35 pm

    I like it because my son did the ad.