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Agency: Ogilvy, Mumbai.
Found at: TwentyFour.

Get your ad here for 30 days, for a ridiculous price.

4 responded to this post

Martin said on February 2nd, 2006

Sorry, that’s a joke, right? That’s so boring! Why didn’t they picture some kids on a school yard for example, and one of them in the respective super-suit? Just for example. But that realisation is boring. In my eyes at least. I’m wondering what you guys think about it.

AdDude said on February 2nd, 2006

I would say that your suggestion is way more boring than the idea that is displayed here. The target here is kids, let’s say 11-15. These posters hit it very well. Every kid will understand them. I like them. But the whole superhero theme is getting kind of played out.

Kenny Bania said on February 2nd, 2006

i think these are good ads. they convey the message in the most simplified way possible. that’s good creative.

if you were to show kids in the school yard, or kids in super-suits, then you would be showing too much. i agree that it would be more interesting to look at, and it may even appeal to their target market more. but you have to respect an ad that takes the road less travelled and doesn’t put out an obvious visual.

the first one is the best. hands down.
the only one i don’t like of the three is the ‘Tarsem’ one. i have never heard that name before, and i don’t consider Tarzan to be a superhero.

Manolo said on February 2nd, 2006

First of all, the target group isn’t children but parents. I mean what kid knows He-Man? You have to be born around ’78 to be growing up with He-Man. And also the very intelligent way of execution hints towards parents and is far to symbolical for the target group you suggest. Second of all I don’t agree with Kenny Bania. If you look at the country where the ad is made (and 9 out of 10 it also appeard there), you read ‘Mumbai’ Mumbai is in India. You know I guess Kenny sounds as anonymous as Tarsem in Mumbai. And the fact that Tarzan isn’t a supernatural hero doesn’t bother me at all. But I do think it’s the weakest graphic of the three. In conclusion, I like it.

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