Here is an interesting approach for the Centers for Disease Control and Preventions. Their intention is to get young people off the couch and do more physical activity.
Agency: Saatchi & Saatchi, New York.
the ADV is really geat, but maybe the message is not immediate to understand
Is this a recent campaign?
I didn’t find anything on the cdc website about this.
Yeah its a pretty new campaign.
http://www.gmdthree.com was responsible in the production of the ads.
Extremely clever and excellent.
Check out the guy peeing on the infield wall. :^)
Perhaps I am just a big dummy…..but I don’t really get it…
I mean i get the give your thumbs a rest and go out and do something and showing a video game scene is a good idea. But it seems to be executed in a boring manner with no impact.
What are these images really showing?! Where is the call to action?
With regards to my previous post… I take some of it back regarding the 3rd ad. That one seems to illustrate the message that they are going for.
Horrible approach in my oppinion. I play 3-4 hours of games a day. I also am very active, 2 mile walk to school, lift weights three times a week, snowboard everyday. It is very easy to put down the mouse or controller. The problem which they are not addressing is that parents do not stop there kids from spending all day in front of the tv. How about a message to adults about taking your kids to the park or the zoo or the beach or out in the back yard. Help them build a tree fort or a go kart. Put up a basketball hoop in the neighborhood. The reason kids play so many video games is because no one is stopping them. Care about your kids a little and make them be active.
I like more the visual than the idea.
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