9 responded to this post

 stefano ricci said on February 28th, 2006

the ADV is really geat, but maybe the message is not immediate to understand

 Houtlust said on February 28th, 2006

Is this a recent campaign?
I didn’t find anything on the cdc website about this.

 Freddy said on February 28th, 2006

Yeah its a pretty new campaign.
http://www.gmdthree.com was responsible in the production of the ads.

 Brandon said on February 28th, 2006

Extremely clever and excellent.

Check out the guy peeing on the infield wall. :^)

 chris said on February 28th, 2006


 Jeremy said on February 28th, 2006

Perhaps I am just a big dummy…..but I don’t really get it…

I mean i get the give your thumbs a rest and go out and do something and showing a video game scene is a good idea. But it seems to be executed in a boring manner with no impact.

What are these images really showing?! Where is the call to action?

 Jeremy said on February 28th, 2006

With regards to my previous post… I take some of it back regarding the 3rd ad. That one seems to illustrate the message that they are going for.

 Parker said on February 28th, 2006

Horrible approach in my oppinion. I play 3-4 hours of games a day. I also am very active, 2 mile walk to school, lift weights three times a week, snowboard everyday. It is very easy to put down the mouse or controller. The problem which they are not addressing is that parents do not stop there kids from spending all day in front of the tv. How about a message to adults about taking your kids to the park or the zoo or the beach or out in the back yard. Help them build a tree fort or a go kart. Put up a basketball hoop in the neighborhood. The reason kids play so many video games is because no one is stopping them. Care about your kids a little and make them be active.

 Joanna said on March 2nd, 2006

I like more the visual than the idea.

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