Is this a recent campaign?
I didn’t find anything on the cdc website about this.

Extremely clever and excellent.

Check out the guy peeing on the infield wall. :^)

Perhaps I am just a big dummy…..but I don’t really get it…

I mean i get the give your thumbs a rest and go out and do something and showing a video game scene is a good idea. But it seems to be executed in a boring manner with no impact.

What are these images really showing?! Where is the call to action?

Horrible approach in my oppinion. I play 3-4 hours of games a day. I also am very active, 2 mile walk to school, lift weights three times a week, snowboard everyday. It is very easy to put down the mouse or controller. The problem which they are not addressing is that parents do not stop there kids from spending all day in front of the tv. How about a message to adults about taking your kids to the park or the zoo or the beach or out in the back yard. Help them build a tree fort or a go kart. Put up a basketball hoop in the neighborhood. The reason kids play so many video games is because no one is stopping them. Care about your kids a little and make them be active.