Agency: FCB, Sao Paulo.
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That’s a long way to go for a roast beef sandwich.
The idea isn’t bad, but I’m thinkin’ – Isn’t it Ducato a big commercial van? Why is this placed in a supermarket? People that usually shop in a supermarket don’t buy transportation vans.
Cool idea. I need one of those next time. 
!!!
Great Ad!
great idea in general, but talking to the wrong target.
cristina – exactly! shopping trolleys at b&q (where ducato vans most likely shop) at this big anyway!
boring ad i think…
I think this is a really good idea !!!
Very good guerrilla !
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Great ! Very pertinent.