Kellogg’s challenge? Making cereal and milk portable and relevant to the commercial sector.
The Kellogg’s Frosted Flakes Drink ’n Crunch is a portable cereal product with a sleeve-in-sleeve design that allows consumers to add milk without making the cereal soggy. Extensive testing looked at hand size, consumability while on the go, and the ability to fit in cup holders.
More at QSR Packaging Awards.
Sounds like a cool package design.
You mix the cereal and milk in your mouth? I’m having a hard time imagining drinking and eating at the same time without making a mess. Is there a demo somewhere?