Frosted Flakes Portable
Kellogg’s challenge? Making cereal and milk portable and relevant to the commercial sector.
The Kellogg’s Frosted Flakes Drink ’n Crunch is a portable cereal product with a sleeve-in-sleeve design that allows consumers to add milk without making the cereal soggy. Extensive testing looked at hand size, consumability while on the go, and the ability to fit in cup holders.
More at QSR Packaging Awards.
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February 3rd, 2006 at 9:51 am
Sounds like a cool package design.
You mix the cereal and milk in your mouth? I’m having a hard time imagining drinking and eating at the same time without making a mess. Is there a demo somewhere?
February 3rd, 2006 at 4:28 pm
I love it! I just don’t quite get how it works… I’d probably have to test it out myself to really understand. But I love the concept.
February 4th, 2006 at 10:14 pm
If I am in a rush for work, all I do is pour a glass of milk and grab a handful of cereal and dump it in the cup.
Works great…