*PLEASE NOTE THAT THESE SPOTS ARE VERY GRAPHICAL!
Some very powerful work for ICBC CounterAttack. These spots are sure to create some conversation, and hopefully get people to stop drinking and driving. What do you guys think?
Agency: DDB Canada.
That guy in the second video got FUCKED UP.
The “shock” psa style is very effective. Check out the original “shock” drunk driving psa. Before and After @ http://www.whosdrivingtonight.com
To be fair, if she wasn’t chatting to him he probably would’ve seen the truck coming.
are these adds moral or unethical? how far can we criticise them? i need to make a project on shock adds…
Here is Montana’s new PSA for drinking and driving but it also incorporates not wearing a seat-belt.
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