La Piazza
The 2006 Olympiad in Torino
Without a doubt one of the most innovative visual communications program in the history of the games. All of the visual elements are brought together under the concept of the Piazza (public square) to create the “look of the games”. This is a massive project and its execution at various levels is very impressive and is sure to catch the attention of anyone interested in event communication systems as complex as that of the olympics. From the fantastic multi-dimentional pictograms and wonderful event signage to the stunning medals and an amazing torch design the credit is definitely due to the folks at TOROC graphic team, Benincasa-Husmann, Pininfarina and Ottaviani.
To visit the very cool Olympic Flame website that is a journal of the torch go here
(the cool Relay Diary is a must see)
For the official website of the Torino 2006 with lots of cool info and downloads go here.
To find out more about the identity of the games please go here.
For all IOC info go here.
Posted in Branding, Design 
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February 10th, 2006 at 7:41 pm
Indeed Fredster, I really like it. Very nice style. Not a spectacular innovation but still it’s fresh. Please don’t remember me of that digusting design for the Athens Olympics. I also like the designs for the medals. Contemporary but still timeless.
February 11th, 2006 at 10:27 am
There HTML markup error in that post, the link to http://www.torino2006.org doesn’t work.
February 11th, 2006 at 10:27 am
does anyone know where i can get a hold of illustrator files of pictograms, logos, and such for the torino ‘06?
February 12th, 2006 at 1:29 pm
the links are fixed
olem, check the official website for media inquires and make your request there
February 25th, 2006 at 11:54 am
I’m so glad you like the Torino Olympic designs. They were created by Iconologic design company in Atlanta and in particular by Elise Woodward Thomason, lead designer. They worked in cooperation with TOROC.