MakePovertyHistory
I think this is a really strong campaign, which gets the message across pretty well. But I wish they would have used better photography, or taken some more time to touch up the images. Not sure who did this, so if you know please comment. Thanks to Amanda for sending these in.
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February 15th, 2006 at 3:06 pm
[...] Como siempre, vía ADG me encuentro con esta excelente campaña publicitaria en contra de la pobreza, que contrasta imágenes cotidianas con estadísticas sobre la situación mundial en lo que a la pobreza se refiere. [...]
February 15th, 2006 at 6:08 pm
There was a similar campaign in the Netherlands some time ago but it wasn’t as good as this one.
February 15th, 2006 at 8:40 pm
i like the fact the photos are sub standard. perhaps that was the point? good qualoty pix would kind of negate the ads message… that is… “the costs spent of making these images perfect were more than a zimbabwean family makes in a year”
February 15th, 2006 at 10:40 pm
chris that is the good one , itotally agree with you
February 16th, 2006 at 4:08 am
I think that’s the point to keep it real.
February 16th, 2006 at 7:17 am
The campaign is made by a dutch agency CygnusX-3.
February 16th, 2006 at 10:10 am
Good point chris. but if they keep the visual “cheap” looking, they should have done something different with the type. Maybe have some rough handwriting. They did pay money for the font.
You know what i mean.
February 19th, 2006 at 1:27 pm
Precisely why I don’t eat children from East Timor.