I think this is a really strong campaign, which gets the message across pretty well. But I wish they would have used better photography, or taken some more time to touch up the images. Not sure who did this, so if you know please comment. Thanks to Amanda for sending these in.
i like the fact the photos are sub standard. perhaps that was the point? good qualoty pix would kind of negate the ads message… that is… “the costs spent of making these images perfect were more than a zimbabwean family makes in a year”
chris that is the good one , itotally agree with you
I think that’s the point to keep it real.
The campaign is made by a dutch agency CygnusX-3.
Good point chris. but if they keep the visual “cheap” looking, they should have done something different with the type. Maybe have some rough handwriting. They did pay money for the font.
You know what i mean.
Precisely why I don’t eat children from East Timor.
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There was a similar campaign in the Netherlands some time ago but it wasn’t as good as this one.