Nissan
Bicoastal creative production company Stardust Studios recently delivered the third spot in a high-profile broadcast campaign for the Nissan Murano and TBWA\Chiat\Day Los Angeles. Directed by Stardust’s owner and executive creative director Jake Banks, the first spot entitled “Soar†broke in Dec., “Glide†debuted just before Super Bowl XL and aired during ABC’s Super Bowl Halftime Show, and the third spot – entitled “Fly†– began airing nationally this week. Stardust also provided design, live-action production, animation, editorial and visual effects for the campaign.
Each of the spots uses a stylized approach to showcase how smoothly the Murano’s Xtronic continuously variable transmission (CVT) operates, featuring the vehicle inside of an animated world transforming into a bird in “Soarâ€, a manta ray in “Glide†and a paper airplane in “Fly.â€
Agency: TBWA\Chiat\Day, Los Angeles.
Production Studio: Stardust.
Posted in TV/Film 
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February 22nd, 2006 at 10:34 am
The production is great. I like that the idea is just to show smoothness in a kind of sexy way.
It is a little funny to me that the tag is SHIFT_smoothUV, what with a CVT being a shift-less automatic, hence the smoothness…
August 25th, 2006 at 1:16 pm
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cell : 954-647-3500
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10650 sw 23rd ct.
Davie,fl 33324