Hilarious new work for Starburst. The casting for these commercials is just perfect.
Agency: TBWA Chiat Day.
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in the first one… what is steve buscemi doing in ads? 
Although the park one is funny, it’s too literal. That’s why I like the bike one better. It’s really funny and diferent the way they showed what really happens when you have a starburst, people just take it.
Great campaign.
The last execution is stolen, more or less wholesale, from a tv spot for the recruitment service Monster.com. Ads were entitled “Don’t listen to the voices” and had employees making ill-judged choices at work rather than visiting the website for good advice.
Nice execution, but theft.
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January 31st, 2012 at 12:03 pm
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The park one is way better. In the first one, the guy does steal his Starburst, but also the helmet, the bike, the dog his shirt…
While the editing makes it funny, the message is stronger in the park one.