This guerrilla campaign from Saatchi & Saatchi takes the New York restroom shortage to the streets. Cardboard people were placed around certain locations to highlight the public restroom shortage in New York.
On the website, they are urging all New York City residents to contact their city council people and suggest that they will pass legislation which will result in the creation of a comprehensive, city-wide system of clean, accessible toilets for all.
Agency: Saatchi & Saatchi, New York.
That’s pretty comical, I wonder how many people say something to those cut-outs.
I’m not impress with the website though, it seems to miss an opportunity to push the issue better, especially visually.