13 responded to this post

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 ... said on February 19th, 2006

It’s even incorrect in arabic.. But it means (i guess it means) Coming Soon.

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 Rik said on February 19th, 2006

That’s a newspaper ad that ran in UK newspapers, promoting Virgin Air’s new flights to Dubai. What you see is Arabic for “soon”. And it also sort of looks like a plane.

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 Roba said on February 19th, 2006

This is Arabic text, but the word doesn’t appear to be Arabic- or at least I can’t understand it.

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 Geckogirl said on February 19th, 2006

Indeed, it is Arabic & it reads “Qariban” & it means soon… what’s the link with Virgin Airlines?.. Well, maybe that t it’ll b flying to the Middle East Qariban..soon…

Salam
Geckogirl from Q8

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 Tareq said on February 19th, 2006

It’s “Soon” Roba ;) But they’re playing with it.. Honestly, noone played with arabic text before.

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 ivan said on February 20th, 2006

Not the best example of Arabic calligraphy. The idea is not bad though.

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 Rob said on February 20th, 2006

Surely the point is not brilliant Arabian calligraphy, which the majority of people in the market (i.e. England) wouldn’t recognise, but rather the slight similarity to a plane’s outline and the obvious Arabian connection.

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 Spanky Ham said on February 22nd, 2006

It’s also featured on London Underground posters

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 Sean said on March 2nd, 2006

Crispin Porter + Bogusky works on Virgin Atlantic in the US and I am guessing that they do it for the UK as well, but I could be mistaken about the latter.

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 djeeip said on May 9th, 2006

I am sure it must be by Rainey Kelly Campbell Roalfe Y&R in London, who do Virgin Atalntic’s work in the UK. (site – http://www.rkcryr.com/rkcryr/index.html)
It’s an OK execution – very much like all of their other Virgin Atlantic work though.

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 Ruh said on May 26th, 2006

Arabic text has been played with before. The resemblence of a plane with arabic typography is nice, the word ‘soon’ (qariban) is a little wrong – the first letter of the alphabet isn’t clear (the Q ). Otherwise not bad.

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