Virgin Atlantic
Not sure where this came from, if anyone knows please comment.
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February 19th, 2006 at 6:39 am
It’s even incorrect in arabic.. But it means (i guess it means) Coming Soon.
February 19th, 2006 at 8:26 am
That’s a newspaper ad that ran in UK newspapers, promoting Virgin Air’s new flights to Dubai. What you see is Arabic for “soon”. And it also sort of looks like a plane.
February 19th, 2006 at 10:09 am
This is Arabic text, but the word doesn’t appear to be Arabic- or at least I can’t understand it.
February 19th, 2006 at 4:06 pm
Indeed, it is Arabic & it reads “Qariban” & it means soon… what’s the link with Virgin Airlines?.. Well, maybe that t it’ll b flying to the Middle East Qariban..soon…
Salam
Geckogirl from Q8
February 19th, 2006 at 7:24 pm
It’s “Soon” Roba
But they’re playing with it.. Honestly, noone played with arabic text before.
February 20th, 2006 at 3:32 am
Not the best example of Arabic calligraphy. The idea is not bad though.
February 20th, 2006 at 8:06 am
Surely the point is not brilliant Arabian calligraphy, which the majority of people in the market (i.e. England) wouldn’t recognise, but rather the slight similarity to a plane’s outline and the obvious Arabian connection.
February 22nd, 2006 at 4:00 pm
It’s also featured on London Underground posters
February 23rd, 2006 at 1:42 am
http://www.bannerblog.com.au/2006/02/virgin_atlantic_duba.php
March 2nd, 2006 at 3:42 pm
Crispin Porter + Bogusky works on Virgin Atlantic in the US and I am guessing that they do it for the UK as well, but I could be mistaken about the latter.
March 7th, 2006 at 2:38 pm
[...] Geniales Konzept für eine Fluglinie nach Dubai. Die arabische Kalligraphie sieht nicht nur aus wie ein Flugzeug, sie bedeutet “bald”, was auf dem Banner noch deutlicher wird. (via: Advertising/Design Goodness) [...]
May 9th, 2006 at 12:41 pm
I am sure it must be by Rainey Kelly Campbell Roalfe Y&R in London, who do Virgin Atalntic’s work in the UK. (site - http://www.rkcryr.com/rkcryr/index.html)
It’s an OK execution - very much like all of their other Virgin Atlantic work though.
May 26th, 2006 at 11:39 am
Arabic text has been played with before. The resemblence of a plane with arabic typography is nice, the word ’soon’ (qariban) is a little wrong - the first letter of the alphabet isn’t clear (the Q ). Otherwise not bad.