Not sure where this came from, if anyone knows please comment.
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That’s a newspaper ad that ran in UK newspapers, promoting Virgin Air’s new flights to Dubai. What you see is Arabic for “soon”. And it also sort of looks like a plane.
This is Arabic text, but the word doesn’t appear to be Arabic- or at least I can’t understand it.
Indeed, it is Arabic & it reads “Qariban” & it means soon… what’s the link with Virgin Airlines?.. Well, maybe that t it’ll b flying to the Middle East Qariban..soon…
Salam
Geckogirl from Q8
It’s “Soon” Roba
But they’re playing with it.. Honestly, noone played with arabic text before.
Not the best example of Arabic calligraphy. The idea is not bad though.
Surely the point is not brilliant Arabian calligraphy, which the majority of people in the market (i.e. England) wouldn’t recognise, but rather the slight similarity to a plane’s outline and the obvious Arabian connection.
It’s also featured on London Underground posters
Crispin Porter + Bogusky works on Virgin Atlantic in the US and I am guessing that they do it for the UK as well, but I could be mistaken about the latter.
I am sure it must be by Rainey Kelly Campbell Roalfe Y&R in London, who do Virgin Atalntic’s work in the UK. (site – http://www.rkcryr.com/rkcryr/index.html)
It’s an OK execution – very much like all of their other Virgin Atlantic work though.
Arabic text has been played with before. The resemblence of a plane with arabic typography is nice, the word ‘soon’ (qariban) is a little wrong – the first letter of the alphabet isn’t clear (the Q ). Otherwise not bad.
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It’s even incorrect in arabic.. But it means (i guess it means) Coming Soon.