The mission was to create a print ad for drunk driving. Instead they they painted parking lots at schools before the prom.
Good ad. I like how they painted the wording behind where a car would park for better exposure.
It’s a nice idea, but i think it could have been more to it. The pure information isn’t strong enough – it could have said something to involve the reader more, especially if it was painted near schools where the tougher, but more opened target lives.
Christinaâ€”maybe at a school it could have said something like “Rock Star Parkingâ€”who says driving drunk doesn’t have perks?”
I mat be useless here, but I think the message works. It stops to make you think. it’s straight forward without being over-stated. It’s encouraging to those that abstain from drunk driving, and certainly catches the eye.
Drunk drivers are dangerous!
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