Agency: Saatch & Saatchi, New York.
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brilliant! absolutely brilliant!
Ok, it’s a cool idea.Sorry,but it has been done before! And after all, it’s not the “BRILLIANT”. Jwh is probably is the guy who did this.
Cute idea and nice art direction, but the photoshop on those refplections weeeak.
I don’t get it. someone please explain the ad?
Chris:
The idea behind this campaign is that Cascade (Dischwasher detergent) get your glasses so clean that they shine/give off a reflection.
That’s it? The dishwasher detergent adpeople really have run out of ideas…
I love it. Simple. Smart. Simple and Simple. Love it.
Ah, nothing easier than criticizing an ad, huh? Those who can’t do…well, you know.
Just to clarify…what’s reflected in each item is the photographer taking the picture. If you can’t see it, you can’t really get it.
Give me a break. Lousy concept. This is so cliché and not creative, it’s been done like a hundred zillion times. C’mon, be honest with yourself. This is boring. On the otherhand I really love the art direction. The table cloth is so good chosen. Funny, the ad is as beautiful as it’s dumb. Like a hot, blond one-night stand.
It loses some points for being the same ad four times. The same exact execution on a different dish is not a different ad. It’s just a forced campaign so they could enter it in award shows. It will fit nicely into Luerzers Archive with all the other same ad 4 times campaigns.
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very nice work!