12 responded to this post

mygif
 marc van wageningen said on March 29th, 2006

very nice work!

mygif
 jwh said on March 29th, 2006

brilliant! absolutely brilliant!

mygif
 Kevin said on March 29th, 2006

Ok, it’s a cool idea.Sorry,but it has been done before! And after all, it’s not the “BRILLIANT”. Jwh is probably is the guy who did this.

mygif
 jebus said on March 29th, 2006

Cute idea and nice art direction, but the photoshop on those refplections weeeak.

mygif
 Chris said on March 29th, 2006

I don’t get it. someone please explain the ad?

mygif
 Freddy said on March 30th, 2006

Chris:

The idea behind this campaign is that Cascade (Dischwasher detergent) get your glasses so clean that they shine/give off a reflection.

mygif
 alex said on March 30th, 2006

That’s it? The dishwasher detergent adpeople really have run out of ideas…

mygif
 Joel said on March 30th, 2006

I love it. Simple. Smart. Simple and Simple. Love it.

mygif
 NYer said on March 30th, 2006

Ah, nothing easier than criticizing an ad, huh? Those who can’t do…well, you know.

mygif
 NYer said on March 30th, 2006

Just to clarify…what’s reflected in each item is the photographer taking the picture. If you can’t see it, you can’t really get it.

mygif
 sheepboy said on March 31st, 2006

Give me a break. Lousy concept. This is so cliché and not creative, it’s been done like a hundred zillion times. C’mon, be honest with yourself. This is boring. On the otherhand I really love the art direction. The table cloth is so good chosen. Funny, the ad is as beautiful as it’s dumb. Like a hot, blond one-night stand.

mygif
 bottomdrawer said on April 4th, 2006

It loses some points for being the same ad four times. The same exact execution on a different dish is not a different ad. It’s just a forced campaign so they could enter it in award shows. It will fit nicely into Luerzers Archive with all the other same ad 4 times campaigns.

Leave A Reply

Go Back To Home |

 Name (*required)

 Email Address (*private)

 Website (*optional)

Please Note: Comment Moderation Maybe Active So There is No Need To Resubmit Your Comments