Be careful when transporting fragile goods. Traffic safety campaign promoting the use of bicycle helmets.
Agency: Scholz & Friends, Berlin.
okay! really a strong idea.
a highlight in german advertising.
must admit that i found this very upsetting, because in my job i often see photographs of road accidents, and this is really quite similar to what it looks like, except for the color…
Please take this off..It is very offensive to those of us whom witnessed Paul Rossmeissl demise on June 4th of the W & OD just around the Huntermill crossing. He died 3 days later of head injuries and was an avid rider and helmet rider (Giro)//
His helmet did not protect him even though he was wearing it correctly….Thank you..Steph
He would have looked hotter in a helmet.
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bizarre.