Kellogg’s asked Leo Burnett for an All-Bran campaign targeting people who are more concerned about their health and peronal well-being. They decided to create a media action in various gyms.

Stickers showing “locked up” doors were placed on bathrooms doors.When the door was closed, people had a sensation of being locked inside. The headline: “Don’t feel trapped in the toilet”.

Agency: Leo Burnett, Lisbon.
Found at: AdBlather.