Great idea for Kevins Kustom Tattoos in New Zealand. Here is some explanation from the agency:
We designed a stamp of the logo in a way that mimics a desirable Celtic tattoo with a phone number for the nearest branch. We then passed it over to the area’s trendiest nightclub where a stamp is compulsory for entry. Before the end of the evening the target market were not only aware of where to go, but they were branded – literally.
Agency: Jupitor Drawing Room, New Zealand.
Awesome thinking. Hits the target group smack-on and makes them carry a sample around.
I wonder how did they actually get the nightclubs to swap their own stamps for yours?
Nice idea, but i don’t think the credits are quite right. i believe the Jupiter Drawing Room is in South Africa, not NZ.
Oh my god
It wasn’t New Zealand! It was South Africa! I created that with Vanessa Norman!
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very nice.