Excellent excellent excellent. Really breaks out of the boring food advertisements mould.

brilliant!

Personally, I liked it a lot. They must be banking on the fact that the people horrified and offended by the apparent f-bomb dropping aren’t their target market. Even though the payoff is the realization that the word was never uttered, the insinuation is probably enough to turn off those of the older persuasion. But most grannies make dinner themselves, and if you place it properly they’ll never see it anyway.

Wonder if they’ll back this campaign up with any print or billboards.

gotta like that!