Great work for such a hard client. (Frozen Foods) But this proves that any product can be advertised in a creative way.
Agency: DDB, Canada.
I really like this one.
Excellent excellent excellent. Really breaks out of the boring food advertisements mould.
Yeah, nice concept.
Hilarious! I’m still laughing after watching it three times. That’s the kind of thing I expected to see during the SuperBowl, but didn’t.
Personally, I liked it a lot. They must be banking on the fact that the people horrified and offended by the apparent f-bomb dropping aren’t their target market. Even though the payoff is the realization that the word was never uttered, the insinuation is probably enough to turn off those of the older persuasion. But most grannies make dinner themselves, and if you place it properly they’ll never see it anyway.
Wonder if they’ll back this campaign up with any print or billboards.
wish there would be more out there like this.
gotta like that!
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