Here is a very intersting stunt by McDonalds, promoting their new spicy chicken burger. Instead of going for the obvious “spicy” ideas of fire spitting people/ sprinklers going off/ etc etc, they decided to do something new. What a great way to turn a boring billboard into a conversation piece.
Found at: Advertising For Peanuts.



The McDonalds stunt ad is different, no doubt, but everyone knows that what McDonalds calls spicy is probably just bland… to suggest that it needs a fire truck to cool it down is just nonsense.
But the contrast between that and the World Water Day stickers (reminding us how some people have to walk 20 kms to find a tap) cannot be ignored. it’s simply absurd that an ad. agency with McD as a client can’t see that there’s something wrong with pouring away gallons of water.