Stuff It is a file compression program similar to WinZip or WinRar. Very nice way of showing the benefit for such a hard client.
Agency: Saatchi & Saatchi, NY.
REALLY nice. And campaignable for years. Good work, people.
Lovely to see a small-ish software company advertising outside the conventions of the industry.
the website’s where the idea came from – enjoy
my favorite for cannes grand prix!
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