I think it’s a great idea, but won’t it be better if there the phrase “to the outdoors” used follow by the welcome word? its kind of confusing. good idea, but could have been great.

I agree with calvin actually…

Yawn.

I think nobody will notice, and if they do they’ll think the store just put a welcome mat on the wrong side of the door.

Maybe the welcome mat could ask them to choose a user name and password before exiting, to get them anxioius to get out that door and into the good stuff out there.

anyways… just to be more clear, you actually fuck up the idea big time if you add “to the outdoors”. just because you take away that click that the viewer gets when he/she sees it. let them have the pleasure to realize it on their on. even because it’s really obvious what they have to realize.

just my opinion.

Rod,
I agree that it is a great simple idea and perhaps even adding ink would hurt it in some ways. The problem is that it is not clear enough and the viewer is likely to go on to something else before theyfigure it out. The general public does not look at an ad the same way a designer does or even a creative person does and is not going to sit there and THINK about what the message is. I just think that this good idea could have been executed in better way.

You’re absolutely right Brendan. It was a Nike print ad with the welcome mat by the front door turned around the wrong way — so when you’re leaving the house it says “welcome.”

BEEN DONE ALREADY! and at least in print ad form, it gave the viewer a couple more seconds (maybe) to “get it.”

Copy – Paste?

http://www.tbwa.pt/tblogwa/en/index.php