Interesting visual campaign for WWF. What do you think?
Agency: Ogilvy & Mather, Bangkok.
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The tag is “Forests for Life”. This is very sharp, a sort of multi-pronged focus on a variety of WWF’s issues: it should get people thinking endangered species, forest depletion and yes, poaching. Good stuff.
Emotionally manipulative and typical. I actually might respect these people if they could give me a rational argument. As it is, they just make me angry.
rational arguement? please clarify that comment.
i would have thought the destruction of forests, poaching etc was enough of an arguement!
i personally think the ad is great.
Great ad yes. Without copy it would be art.
But all the environment ads from india looks a bit the same.
Great ad, but perhaps not literal enough. Ok, you got me thinking about poaching and deforestation, now what?
Houtlust… I thought the ad was from Bangkok. Message is strong but no call for action.
I didn’t get it
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October 8th, 2008 at 11:37 pm
Deforestación y habitat»Im Conciencia Blog mention something about this post....
February 16th, 2009 at 11:03 pm
» WWF advertising/design goodness | elle ray | adelaide, australia | social marketing & online brand management mention something about this post....
February 17th, 2009 at 9:52 pm
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March 13th, 2009 at 10:01 pm
WWF by Ogilvy & Mather, Bangkok | theartistandhismodel mention something about this post....
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Very creative piece and for a good cause…
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Maybe I’m wrong, but I look at these and think poaching due to the severed limbs.