They were looking for “unsightly” poles around Auckland. Than they painted shadows of New Zealand native tress off these poles. Nice idea.
Agency: Colenso BBDO, Auckland.
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That’s great. But imagine all the wasted water to wash that off.
Cool idea, but what happens when the shadow isn’t facing the right direction for the rest of the shadows around it, such as buildings or other poles? Seems like it would kind of spoil the effect. Still, very cool.
This smells like a scam ad, just for the sake of award entry! I can imagine how odd it look when the real shadow of the pole cast on the street with the ‘shadow’ of the tree.
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Very creative. I like it.