Auckland Regional Counci
They were looking for “unsightly” poles around Auckland. Than they painted shadows of New Zealand native tress off these poles. Nice idea.
Agency: Colenso BBDO, Auckland.
Posted in Guerilla 
Add to del.ici.us 
Digg It
Blogs that link to this post 
Permanent Link
April 17th, 2006 at 9:05 pm
Very creative. I like it.
April 19th, 2006 at 5:39 pm
That’s great. But imagine all the wasted water to wash that off.
April 19th, 2006 at 7:30 pm
Cool idea, but what happens when the shadow isn’t facing the right direction for the rest of the shadows around it, such as buildings or other poles? Seems like it would kind of spoil the effect. Still, very cool.
April 20th, 2006 at 8:41 am
[…] Auf woostercollective habe ich heute dieses sehr coole ’stencil’ gesehen, welches part from last year ade by the Auckland Regional Council New Zealand as part of the Big Clean Up campaign was, und die haben es von houtlust. […]
May 10th, 2006 at 11:43 am
This smells like a scam ad, just for the sake of award entry! I can imagine how odd it look when the real shadow of the pole cast on the street with the ’shadow’ of the tree.