11 responded to this post

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 Joe said on April 20th, 2006

I’m not that annoyed (mainly because it hasn’t made a transition in Australia), but I’d like to see how far this can go. I mean, it’s been “done,” but they are all different (and therefore interesting), aren’t they?

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 Chrid said on April 20th, 2006

doen to death agreed, but this one is dangerous. i am sure folk not matching the bag model wont be too happy carrying around such a bag…

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 Tom said on April 21st, 2006

No, they’re not different. They’re all a variation on the same theme. Give a brief to any good creative team, and after a day, they’ll come up with a dozen good ideas.

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 Chad said on April 21st, 2006

Isn’t that advertising? We’re all doing the same thing – this is just a different medium.

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 Martin said on April 21st, 2006

Hm, you are right, Tom. But I can’t help. I like this special one. Ireally don’t know why… ;-p

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 Mat. said on April 23rd, 2006

Just wanted to know, wich agency made this bag?

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 Simon said on April 24th, 2006

I like it too, or I like the example photo with that particular model. As far as I can see this sort of thing is more about PR surrounding a campaign than the campaign itself, after all there’s no legislating for how a consumer carries the bag (at a different height so the illusion is broken or on a different arm so the image is reversed and so on).

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 allister said on April 24th, 2006

Yeah we haven’t really pick up the whole craze in Australia. But seeing it for the first time makes it look interesting. The gun idea in the other post was awesome.

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