16 responded to this post

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 Maryam said on April 27th, 2006

someone explain to me!! im guessing you can bit off the eraser and eat it as gum? huhhh

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 Jack said on April 27th, 2006

It’s a chewed up pencil end.

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 Will said on April 27th, 2006

it’s a chewed up pencil. “you should chew freedent instead”

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 Maryam said on April 27th, 2006

ohh!! its a poor ad i’d say.

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 ::metamike:: said on April 28th, 2006

why? i think its a fresh idea, not ad, is guerrilla

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 Pete said on April 28th, 2006

Eh? What is the significance of the putter? In fact why not just have a shot of the pencil? Am I missing something?

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 kevin said on April 28th, 2006

Ingenius. An inexpensive way to impact your audience outside of the typical realm of chewing gum advertising.

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 Paul said on April 28th, 2006

the golf club is there because it is a golf pencil … find ‘em around on golf coursed to record your birdie, etc on your score card as you go (but no I do not golf)

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 marc said on April 28th, 2006

its not a poster. they hand out the pencils at golf parks for you to keep score. the pencil is ‘pre chewed’ and says chew freedent instead.

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 kevin said on April 28th, 2006

The putter is shown to let us know that it is a golf pencil. This type of pencil is used to keep score at a golf course. Therefore, the desired audience has this product on them for a whole round of golf… leading to many Freedent impressions on the mind

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 rye said on April 28th, 2006

I don’t know about you guys…but how often do you EVER chew on a pencil your given in public? How about the next time you go and fill out that lotto 649 slip, you take a chew on the communial pencil and see if Freedent comes to mind.

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 Will said on April 28th, 2006

“What is the significance of the putter? In fact why not just have a shot of the pencil?”

it’s not a print ad. the ad is only the pencil. the shot with the putter is showing how the guerilla ad would be in real life.

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 allister said on May 3rd, 2006

I had trouble linking this image to the punch line too. You can’t afford this with ads. It needs to be more free flowing.

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 aulray said on May 18th, 2006

the ad is just the pencil. the photo is to show you what kind of pencil it was used for. it was done as a promotion because freedent sponsored some golf tournaments.

actually given out at those tournaments.

losers.

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 Dot Dakin said on June 22nd, 2006

what happened to cranberry -rasberry flavour Freedent it was my favourite ? !!! New ones are NOT as good !!!

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