PCA
Full length prints of jail cell doors were stuck on the inside of outside of bathrooms in bars by the Pedestrian Council Of Australia. The idea was to make the stall feel like a jail cell, to get a feeling what it feels like when being convicted of drinking and driving.
Agency: Saatchi & Saatchi, Austraila.
Found at: IhaveanIdea.
Posted in Guerilla 
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April 4th, 2006 at 7:34 am
Orhh….This looks uberly realistic.
April 4th, 2006 at 12:05 pm
I saw an idea using the bathroom door before. I don’t remember the client, but I think this one is better.
April 4th, 2006 at 6:17 pm
All Bran? Kellogs?
April 5th, 2006 at 12:50 pm
wow. only thing is, the poor drunk assholes who think there’s nothing in the stalls but a wood bench are going to be puking all over the sinks and the urinal.
July 3rd, 2009 at 2:43 am
[...] Looks like remodelling bathroom doors is the second hottest trend in out-of-home advertising right after hacking urinals (followed closely by crushing balls). This is a good one, though. The Pedestrian Council of Australia made public bathrooms look like jail cells to convey the consequences of drinking and driving (don’t-drink-and-drive billboards are a whole separate subject altogether). – from Frederik Samuel’s [...]