Instead of using paper, they decided to print the text on actual blankets. Such a great idea.
Agency: Leo Burnett, Chicago.
Found at: Coloribus.
Instead of using paper, they decided to print the text on actual blankets. Such a great idea.
Agency: Leo Burnett, Chicago.
Found at: Coloribus.
I’ve never seen advertising used to help the needy in such a direct way. I do get an uneasy feeling about using homeless people as human billboards though. Nonetheless a great idea.
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great thinking!!