Shai
Here is a very “interesting” new approach for an interactive catalog for Shai clothing. You can stop an explicit sexual scene and view the piece of clothing that the actors are wearing. Please note that this is NOT safe for work and contains x-rated material.
Agency: agence7seven
Posted in Interactive, Websites 
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April 6th, 2006 at 2:29 am
Now this is really a great idea! Not because it shows some nice scenes - that’s kind of a bonus *hehe*.
I like it because of the idea of having a video played in which I can see the offered products in “action”. I could imagine some hundrets of more approaches to this basic idea of showing my articles in action in a catalog. I really like it.
April 6th, 2006 at 4:47 pm
I lost interest in the products pretty quickly, so I guess that backfires a touch.
Nice idea though, risky, but got to be good for their profile.
April 7th, 2006 at 3:24 pm
Great production. Smart. The site is letdown by their slow servers.
April 7th, 2006 at 11:25 pm
I agree, its a very interesting concept. Don’t think it will catch on in a mainstream sense. Not sure how they’re going to use this productively beyond the website.