Yeah but you lose the “O” and start to emphasize the quote. Which is fine I guess. Perhaps they felt people didn’t “get” the previous logo. So they decided to make it more obvious.

According to the new logo, they introduced also a new claim: “make the most of now”. The correct URL is by the way http://www.werbeblogger.de

I think a brand that is born without a 3D effect and survives, it´s a mistake to change it i n that way. I believe it´s the “working-in-vodafone-seeing-so-may-times-the-logo-that-i´m fed up-lets-change-sometime effect”

what is this? why is everybody changing their good logos into shitty copies. Blä.

The whole mark loses it’s effect now that we’ve got big beveled highlights putting a helment on us and pointing at the single quote. “See? Get it? Cool, huh?!”

And what’s with the “softening” of the type? TLC did this too and it is certainly part of the trend. It doesn’t look bad, but it can’t be the answer for all these 3d-ified logos i’ve been seeing.
TLC’s serif was much nicer, IMO.

I don’t think the change is going to benefit anything. The way i see it, the new 3D logo almost gets lost in all the other logos swamping consumers. Atleast the original design had a quirky angle with the ‘O’ and the ‘A’ incorporating the logo within them. But now it just looks like any other logo out there,

mmmm… You gotta love Plastic wrap!

I have a real issue with this. I think in the Vodafone case it is slightly different, but my problems are this (a) an important thing with brands is consistency, having a logo that needs to be produced in 3 to 4 colours will always be problematic, think about embroidery, silk screening, embossing, so many issues (b) then consider the cost issue, a company like Vodafone will need to produce the logo on millions of collateral, every time it will need to be produced out of 4 colours.

Thats just the technical issues, other things and more importantly, simplicity is very important, if you have something that you own, the simpler the better. Nike & Orange own something special, a simple shape that is fundamentally theirs and nobody can take that away from them, both mimicked on a regular basis.

So what’s the reasons for having 3D? other companies have them… fad. To me this is a real shame, the Vodafone logo is almost historic and although it still exists and actually is a better 3D logo than most, they have watered down something that was already special, with no real benefit.

In the 90′s BA got rid of their union jack, Virgin immediately stole it and BA lost brand strength and even profits.

Vodafone did have some problems, they had a brand that had a visual ID that was formal and business focused and they wanted to change this, so I can see some reasons, but there would have been far better ways of doing it and they could have retained a legendary logo.

My last word before I shut up, one of the best examples of a 3D logo in my mind is Sony Ericsson, however, they sell handheld devices and product innovation is a big part of their market, Vodafone are a service provider and therefore not known for product innovation.

So… no I don’t like it, there is not a strong enough strategy for having it and they already had something special, such a shame……