Vodafone Rebranding
Should I just call it a “trend”? Vodafone has done some changes to their logo as well. A nice little 3d effect on the icon, and an upgrade on the type. Thoughts on this?
Found at: WerbeBlogger.
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April 7th, 2006 at 9:06 am
Yes, it seems really a trend, but vodafone do it better than many others…
The font upgrade is is not bad, but is almost necessary with choice of introduce the 3d effect cause become difficult mantein the “o” logo in the type.
April 7th, 2006 at 9:15 am
Yeah but you lose the “O” and start to emphasize the quote. Which is fine I guess. Perhaps they felt people didn’t “get” the previous logo. So they decided to make it more obvious.
April 7th, 2006 at 9:19 am
I think the little drop in the logo is too forced now. I liked it better how it was before… subtle.
April 7th, 2006 at 9:21 am
According to the new logo, they introduced also a new claim: “make the most of now”. The correct URL is by the way http://www.werbeblogger.de
April 7th, 2006 at 9:59 am
The also launched a new campaign called the joy of text
April 7th, 2006 at 10:50 am
I think a brand that is born without a 3D effect and survives, it´s a mistake to change it i n that way. I believe it´s the “working-in-vodafone-seeing-so-may-times-the-logo-that-i´m fed up-lets-change-sometime effect”
April 7th, 2006 at 11:25 am
I think 3d effects are bad ideas for corporate logos. Corporate logos often get added to faxes and copied items. In a b/w fax all these effects will become lost. While I like the 3d look I’m just not crazy about its purpose. I don’t think it added anything to that logo. I do however like the text update.
April 7th, 2006 at 11:51 am
what is this? why is everybody changing their good logos into shitty copies. Blä.
April 7th, 2006 at 12:27 pm
#i prefer the old version. simple. more of a footprint. the new version looks like some 3d game company.
April 7th, 2006 at 2:44 pm
The whole mark loses it’s effect now that we’ve got big beveled highlights putting a helment on us and pointing at the single quote. “See? Get it? Cool, huh?!”
And what’s with the “softening” of the type? TLC did this too and it is certainly part of the trend. It doesn’t look bad, but it can’t be the answer for all these 3d-ified logos i’ve been seeing.
TLC’s serif was much nicer, IMO.
April 7th, 2006 at 3:19 pm
The font change was a solid move as the obvious mirroring of the logo in the “o” was tired. The “a” does look a little notchy around the bottom.
As for the 3D effect, it was a necessary “tip of hat” to the direction of design as a whole, more tactile. But instead of using 3D for the mastermark, why not use it as a tactical execution for motion appilcations only?
April 7th, 2006 at 11:15 pm
I don’t think the change is going to benefit anything. The way i see it, the new 3D logo almost gets lost in all the other logos swamping consumers. Atleast the original design had a quirky angle with the ‘O’ and the ‘A’ incorporating the logo within them. But now it just looks like any other logo out there,
April 7th, 2006 at 11:21 pm
That signature mark in the center looks hideous in comparison of the simplicity the previous one conveyed in my opinion.
April 8th, 2006 at 10:00 am
[...] [via Advertising / Design Goodness] [...]
April 10th, 2006 at 4:43 am
mmmm… You gotta love Plastic wrap!
April 13th, 2006 at 2:10 pm
[...] link: vodafone-rebranding [...]
April 19th, 2006 at 5:04 pm
in a way i like it and i dont. i like the 3D effect giving an illusion of the red dot being a button and in a sense you just want to press your finger on it. so in that respect its a ”vodafone button for all your problems” …
but then again, its nothing mindblowing.
August 18th, 2008 at 3:12 am
I have a real issue with this. I think in the Vodafone case it is slightly different, but my problems are this (a) an important thing with brands is consistency, having a logo that needs to be produced in 3 to 4 colours will always be problematic, think about embroidery, silk screening, embossing, so many issues (b) then consider the cost issue, a company like Vodafone will need to produce the logo on millions of collateral, every time it will need to be produced out of 4 colours.
Thats just the technical issues, other things and more importantly, simplicity is very important, if you have something that you own, the simpler the better. Nike & Orange own something special, a simple shape that is fundamentally theirs and nobody can take that away from them, both mimicked on a regular basis.
So what’s the reasons for having 3D? other companies have them… fad. To me this is a real shame, the Vodafone logo is almost historic and although it still exists and actually is a better 3D logo than most, they have watered down something that was already special, with no real benefit.
In the 90’s BA got rid of their union jack, Virgin immediately stole it and BA lost brand strength and even profits.
Vodafone did have some problems, they had a brand that had a visual ID that was formal and business focused and they wanted to change this, so I can see some reasons, but there would have been far better ways of doing it and they could have retained a legendary logo.
My last word before I shut up, one of the best examples of a 3D logo in my mind is Sony Ericsson, however, they sell handheld devices and product innovation is a big part of their market, Vodafone are a service provider and therefore not known for product innovation.
So… no I don’t like it, there is not a strong enough strategy for having it and they already had something special, such a shame……