Nice outdoor campaign for Benjamin Moore Paints. Tag reads: “We’ll match it”.
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(if “it” was… i’m french, sorry)
Very smart. I saw this campaign on The One Show College Exhibit. One of my favorite ads there.
So I assume the actual ad is just the white frame so that the colours swatches show “correctly” no matter what the background looks like. Very clever. Cool.
just when you think they can’t make any more good ads, there they come!!!
brilliant – i love it.
It’d be better if they actually “matched it”.
Nice idea. Is this actual outdoor or a print series?
Reason I ask is because I’ve never seen an ad attached to the outside of those all-glass buildings before…
A TV campaign ran in the UK a few years ago. Rather good… featured people stealing things – in one case a pair of knickers from a clothesline, in another the head of a Plasticine person in a kids’ exhibit – with the tagline “You find the colour. We’ll match it.”
Ain’t nuttin’ new under the sun.
Isn’t this from the Miami Ad School? They do some good work! Maybe I should apply! 
Clever. Great concept for jumping mediums – print, environmental, TV
Brilliant concept! I’m enjoying your site and will link you to mine
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i think that campaign would be better if she was a printed campaign.