12 responded to this post

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 Von K said on May 30th, 2006

They made a sqeegee look like a razor and replaced the ones left out near gas pumps? Interesting idea.

What reminds people it’s Gillette, though, and not just “I used a funny squeegee today while filling up…”? Product samples in conjunction with this stunt might be nice, too.

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 Smivey said on May 30th, 2006

Great. I was looking for a way to get rid of all that stubble on my windshield. Can you say borrowed interest? I think you can.

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 Yawn said on May 30th, 2006

how is this borrowed interest? it is irrelevant though. but come to think of it i have been having a tough time getting the dead bugs off my face.

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 Allison McCarthy said on May 30th, 2006

I think this is a brillant execution of something unique and interesting. I bet if you came across this, you would tell someone about it, I know I would.

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 Yulia said on May 31st, 2006

Clever? Check.
Intrusive? Check.
Memorable? Check.
Pretty creative for a boring brand.
I hear that you can take the squeegee home and test it on your pets, it’s true Gilette fashion.

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 tom lout said on May 31st, 2006

Stupid.

India needs to get over themselves.

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 Motzek said on June 1st, 2006

This idea is almost there…

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 Dam said on June 4th, 2006

Just simple and functional, love these type of clever additions to ads that play around with similarities. I reckon that using these squeegees at the station, when you’ll buy a razor your gonna be pretty well aquainted with the razor design itself.

sweet

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 Clark Sinclair said on June 21st, 2006

Peru!!! Peru!!! these people from Ogilvy Peru did a wonderful work… congrats!!!!

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