12 responded to this post

 Von K said on May 30th, 2006

They made a sqeegee look like a razor and replaced the ones left out near gas pumps? Interesting idea.

What reminds people it’s Gillette, though, and not just “I used a funny squeegee today while filling up…”? Product samples in conjunction with this stunt might be nice, too.

 Smivey said on May 30th, 2006

Great. I was looking for a way to get rid of all that stubble on my windshield. Can you say borrowed interest? I think you can.

 Yawn said on May 30th, 2006

how is this borrowed interest? it is irrelevant though. but come to think of it i have been having a tough time getting the dead bugs off my face.

 Allison McCarthy said on May 30th, 2006

I think this is a brillant execution of something unique and interesting. I bet if you came across this, you would tell someone about it, I know I would.

 Yulia said on May 31st, 2006

Clever? Check.
Intrusive? Check.
Memorable? Check.
Pretty creative for a boring brand.
I hear that you can take the squeegee home and test it on your pets, it’s true Gilette fashion.

 tom lout said on May 31st, 2006


India needs to get over themselves.

 Motzek said on June 1st, 2006

This idea is almost there…

 Dam said on June 4th, 2006

Just simple and functional, love these type of clever additions to ads that play around with similarities. I reckon that using these squeegees at the station, when you’ll buy a razor your gonna be pretty well aquainted with the razor design itself.


 Clark Sinclair said on June 21st, 2006

Peru!!! Peru!!! these people from Ogilvy Peru did a wonderful work… congrats!!!!

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