Agency: Ogilvy.
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Great. I was looking for a way to get rid of all that stubble on my windshield. Can you say borrowed interest? I think you can.
how is this borrowed interest? it is irrelevant though. but come to think of it i have been having a tough time getting the dead bugs off my face.
I think this is a brillant execution of something unique and interesting. I bet if you came across this, you would tell someone about it, I know I would.
Clever? Check.
Intrusive? Check.
Memorable? Check.
Pretty creative for a boring brand.
I hear that you can take the squeegee home and test it on your pets, it’s true Gilette fashion.
Stupid.
India needs to get over themselves.
This idea is almost there…
Just simple and functional, love these type of clever additions to ads that play around with similarities. I reckon that using these squeegees at the station, when you’ll buy a razor your gonna be pretty well aquainted with the razor design itself.
sweet
Peru!!! Peru!!! these people from Ogilvy Peru did a wonderful work… congrats!!!!
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They made a sqeegee look like a razor and replaced the ones left out near gas pumps? Interesting idea.
What reminds people it’s Gillette, though, and not just “I used a funny squeegee today while filling up…”? Product samples in conjunction with this stunt might be nice, too.