12 Responses to “Gillette”

1. Von K Says:
   May 30th, 2006 at 9:45 am

   They made a sqeegee look like a razor and replaced the ones left out near gas pumps? Interesting idea.

   What reminds people it’s Gillette, though, and not just “I used a funny squeegee today while filling up…”? Product samples in conjunction with this stunt might be nice, too.

2. Smivey Says:
   May 30th, 2006 at 10:02 am

   Great. I was looking for a way to get rid of all that stubble on my windshield. Can you say borrowed interest? I think you can.

3. Yawn Says:
   May 30th, 2006 at 11:00 am

   how is this borrowed interest? it is irrelevant though. but come to think of it i have been having a tough time getting the dead bugs off my face.

4. Allison McCarthy Says:
   May 30th, 2006 at 1:52 pm

   I think this is a brillant execution of something unique and interesting. I bet if you came across this, you would tell someone about it, I know I would.

5. :: metablog v5 :: Says:
   May 31st, 2006 at 6:18 am

   […] vía frederik samuel  […]

6. Yulia Says:
   May 31st, 2006 at 8:28 am

   Clever? Check.
   Intrusive? Check.
   Memorable? Check.
   Pretty creative for a boring brand.
   I hear that you can take the squeegee home and test it on your pets, it’s true Gilette fashion.

7. tom lout Says:
   May 31st, 2006 at 11:39 am

   Stupid.

   India needs to get over themselves.

8. Motzek Says:
   June 1st, 2006 at 2:29 am

   This idea is almost there…

9. openads · Blog sobre publicidad creativa, curiosa e impactante» Blog Archive » Inventando nuevos espacios publicitarios Says:
   June 1st, 2006 at 6:59 am

   […] Vía Advertising/Design Goodness y Advergirl […]

10. Dam Says:
    June 4th, 2006 at 11:30 pm

    Just simple and functional, love these type of clever additions to ads that play around with similarities. I reckon that using these squeegees at the station, when you’ll buy a razor your gonna be pretty well aquainted with the razor design itself.

    sweet

11. Spotanatomy.info Says:
    June 6th, 2006 at 3:33 am

    Lavavetri sponsorizzati…

    Chissà se una campagna del genere riuscirebbe ad inserirsi in un paese come il nostro in cui il tasso di occupazione nel settore lavavetri è pari al 100% e le “ditte” sono presenti ad ogni semaforo esistente! Forse sarebbe anche divertente lasciars…

12. Clark Sinclair Says:
    June 21st, 2006 at 2:51 pm

    Peru!!! Peru!!! these people from Ogilvy Peru did a wonderful work… congrats!!!!