Transparent stickers were printed with scratches on it and are placed on cars with message that reads “Call Hosanna QMI at 846 0210 or visit Payer Lebar Road for all your car grooming needs.” Nice Idea.
Agency: Crush
Found at: Creative Criminal.
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I agree. The anger I would feel at seeing the scratch on my car would be placed directly on them the moment I saw it was a sticker.
haha! good one corey
yeah like I got an idea for a auto glass place.
1) run around town smashing car windows.
2) direct mail the neighborhood for window repair needs.
agreed. if i returned to my car and this was on my car – this company would NEVER be receiving a call from me. i hope the stickers dont leave residue on car paint…
think this one can be filed for ‘Not Very Good’
it’s most likely not a sticker, it’s probably just a vinyl (they use static to attach to cars).
i thought it was a good idea when i came up with it for turtle wax’s quik stik scratch remover.
Hi Mick,
Very nice message. Good one…..
No good punk kids!
Guys, this smells sooooooo ‘scammy’. Firstly, a small execution for a small unknown obscured Car Grooming shop. Secondly, this ad is from Singapore, and everyone knows how sterile and law abiding these country is….so, doubt this will ever run.
Its one of those ads that cling to a witty concept but the execution and impact on people is negative. As Michael said, cause of that anger i wouldnt go to them if i had a scratch, just feels weird.
GO FISH
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May 10th, 2006 at 4:20 pm
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May 16th, 2006 at 10:07 pm
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Jeez, guys. You're still lost in this target audience thingy although Littlejohn already cleared this subject: this campaign was targeted for the collectors community (which is pretty large actually) … - Action Physical Therapy said:
Very creative piece and for a good cause…
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I see you next to my car putting this on it — you’ll need to “Call for help by dialing 911 or visit your local hospital for all of your ‘Help! I have a foot lodged in my ass’ needs.”