14 responded to this post

 Gilbert Lee said on May 31st, 2006

Wow. Quite powerful message there.

 Smivey said on May 31st, 2006

I don’t get the tagline. Is it some kind of play on words or something? Please enlighten me. I am a fool.

 Freddy said on May 31st, 2006

I agree, the tag is pretty weak.

 Arthur said on May 31st, 2006

dont make it a graduation to forget.

 MacLaren McCann Calgary said on May 31st, 2006

After seeing Edmonton agency Calder Bateman’s recently posted ad for Mother’s Against Drunk Driving, I was blown away. Blown away by the concept. Blown away by the execution. Blown away by the fact that it’s exactly like an ad created by MacLaren McCann Calgary.

In a recent pitch to the Alberta Government for a seatbelt safety campaign, MacLaren McCann presented a campaign featuring various pictures in frames. The frames contained baby pictures, family portraits, and (you guessed it) a grad photo. In each, an area of the glass was shattered like a windshield, complete with small blood droplets, depicting where someone had been thrown violently through the glass.

MacLaren McCann was not awarded the project, but we have since executed the creative for the Calgary Police Service, a pro-bono client of ours. It makes a great seatbelt idea, but not so great a MADD ad.

Now one might be inclined to think of this as perhaps just a coincidence. Happens all the time, right?

Some things to consider:

Calder Bateman was also included on the Alberta Government seatbelt project
Calder Bateman won the Alberta Government seatbelt project business.
Calder Bateman then would have been in a position to view work from
unsuccessful competing agencies on the seatbelt project shortlist.

Coincidence? Attached are a few of our pitch mockups. You be the judge.

-MacLaren McCann Calgary creative team

 Von K said on May 31st, 2006

Nicely executed. I like how low-tech it is.

Agreed–visual is way stronger than the tag/copy/whatever.

 Frank said on May 31st, 2006

MacLaren McCann Calgary creative team – Quit your whining and get onto better ideas.

 ray said on May 31st, 2006

i dont know if shock advertising works anymore.. its overly used. n ppl’s getting too immune to it, its time for agency’s to rethink road safety ads. something new plsss..

 Motzek said on June 1st, 2006

so,so, I’m not too impressed.

 Bob said on June 1st, 2006

Frank, if YOUR campaign got ripped off after a pitch, wouldn’t you be pissed?

 ivan said on June 1st, 2006

It’s weak anyway, I wouldn’t mind if someone stole this idea from me. At least my name isn’t under it.

 omar said on June 11th, 2006

Reminds me somehow of Phoebe’s Zelda painting in friends,
but apart from that it’s awesome! I loved the finishing…


 edna said on March 11th, 2009

Calm down people, If this ad doesn’t stun you, you probably need a vacation.

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