Pepsi
Interesting visual for this pepsi ad. I like the art direction, but something feels a little strange in this one. What does a straw really have to do with being skinny? What are your thought on this?
Found at: iPub.
Posted in Print 
Add to del.ici.us 
Digg It
Blogs that link to this post 
Permanent Link
May 28th, 2006 at 6:37 pm
cuz it’s Pepsi Light?
May 28th, 2006 at 6:42 pm
In europe they call it Pepsi Light, while here in north america its diet pepsi.
May 28th, 2006 at 8:36 pm
she has no butt!!
I just like how her shoulder is done.
May 28th, 2006 at 8:58 pm
Yeah, Pepsi Light, like dotone said. It’s makes it seem like you’re drinking nothing at all.
May 28th, 2006 at 9:14 pm
Ditto with what dotone said.
I didn’t notice it was a straw till you pointed it out.
May 29th, 2006 at 2:51 am
It would look nicer (art direction sense) if they omit those blueish glow on the corners…..it just makes the whole ads so 90s.
Idea wise, so so.
May 29th, 2006 at 3:38 am
perfect!
May 29th, 2006 at 4:09 am
hmm seen this one before.
diet - less sugar - healthier intake - more flexibility. just some thoughts.
May 30th, 2006 at 2:39 am
That’s a turn off for me. I just keep getting this picture of sucking on her head.
May 30th, 2006 at 9:32 am
I think it’s a bit of a stretch. She’s thin as a straw because she drinks Pepsi Light? Okay, so you dress the target up as a straw.
I guess I’m having the most trouble with the woman herself—she looks hunched, uncomfortable. It’s not an athletic pose at all. It looks like she was told to position herself so she looked the most straw-like. It might be better if she were a little more human-looking…
On second thought, maybe it’s just a lame idea…
May 30th, 2006 at 1:50 pm
I agree tha it’s a bit of a stretch. The straw itself is a thin object and that’s about it. There’s no need to over analyze it.
Unusual visual that doesnt say much. We can write it off with the millions of other ads out there that will soon be forgotten.
May 31st, 2006 at 7:22 am
Does anyone use straws anymore?
June 1st, 2006 at 11:28 am
I mean, other than for snorting cocaine?
June 2nd, 2006 at 9:03 am
I use straws in my apple-tinis…
July 6th, 2009 at 2:13 am
It is indicative of The Kundalini Serpent energy power that streams up through the Spine and into the mind, the kundalini is responsible for enlightenment, hence the Light surrounding the model, This is a very cunning and simple way to subliminally depict the Serpent power known as Kundalini. This is Subliminal advertising…….But Pepsi has always been subliminal and spiritual….. There Main LOGO is actually Just the symbol for YIN AND YANG……. WAKE UP AND OPEN YOUR MINDS…………