Don’t really have any info on this piece. If anyone knows, please comment.
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Cool concept, love it.
This is excellet use of the medium and its characteristics. Very clever. Although, i don’t see many stretchy buses like that these days anymore..
I like the idea, but the tagline combined with the visual of a constantly waxing and waning woman say “yo-yo diet” to me.
IMO, All that’s needed is a suitable headline/better tag.
It’s really fun. I come from France and I’ve never saw that. But I’m not really sure that this product allowed effects like these …
now that is a GREAT idea. awesomeeeeee work.
great stuff… lets just watch the copy cats campaigns flow in
kewl.
The idea of using stretch buses is over played.
Overplayed? What? No way, i’ve never seen this anywhere before. In my opinion its very original for the stretchy bus medium. If anything there will be copy cat campaigns to follow just like Chrid said.
Yes, its overplayed, man. Just look for it on the web.
ive seen something before that had a picture of a dollar bill and the tag was something like “stretch your dollar”
I seem to remember somebody using the strech bus for a campaign, but can’t recall who. This one is the best however: http://adsoftheworld.com/media/ambient/national_geographic_bus
Ive seen this done way too many times. Those of you who havent seen this done before obviously dont know your ads!BORING!!!
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Such cool campaign:
http://www.thecoolhunter.net/ads/ATMOSPHERIC-POLLUTION-EFFECTS-EVERYONE/
Check it out.