we get it knives are sharp and the cut stuff. put it with the other thousand same executions.

The ad is for Wustof knives.

The left page has the image of the knife, as held on edge sitting on a marble back. The facing right page was cut to indicate that even as an image, the knife is sharp.

Interesting? Intelligent? It is a tired idea that was quickly executed and not even fully thought out. Here is a good example of bad white space. The lack of creativity on the boring white page to the right is the first problem. At least throw up a picture of Van Gogh with his ear cut off. Overused still, but would make it student book worthy at least. Scissors cut paper, I want my kitchen knives to cut the crap out of anything, anything but a sheet of blank white paper.

Yes, clearly i am “jelous” of this “ideam”. I truly stepped out of bounds with my opinion. Lucky for me one of the advertising gods, Jay, stepped in to lead me down the path of rrighteousness.

nice!

Agree with … Yawn …

this knife cuts a paper with no afford. no one handles it, i dont know..even the image of this knife cuts a paper maybe this add tells:)..otherwise the rest of the pages should be torn at least and no more space for anything in the magasine;) it reminded me an add in turkish tv, (it wasnt an effective add,but..) : A famous actor only stares at and the glasses of the vitrin(?) were broken,but the hero of the add i mean the main object they are promoting,stand still… anyway..this add shows the function in minimum: this knife cuts…its ok.nice