Adidas Fresco
Co-CCO Stefan Schmidt adds his own benediction: “The fresco presents 10 football superstars exactly how millions of enthusiastic football fans around the world see them anyway — as real football gods.” The “+10″-themed art, approximately 40 meters long and 20 meters wide, is the work of Hamburg-based illustrator Felix Reidenbach, who required, in the appropriate Biblical manner, 40 days to complete it. This pantheon of Adidas endorsers includes Michael Ballack (captain of the German national team), David Beckham, Zinédine Zidane, Raúl, Kaka, Nakamura, Lukas Podolski, Lionel Messi, Juan Román Riquelme and Djibril Cissé.
Agency: TBWA, Germany .












June 9th, 2006 at 10:35 am
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June 9th, 2006 at 11:01 am
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June 9th, 2006 at 1:07 pm
the art is great, reminds me of the great Michelangelo. Like how the soccer balls are flying away, and the players are positioned in an angelic way…truely fab!
beckhams look made me laugh–not sure what he’s doing.
June 9th, 2006 at 4:45 pm
[...] CLIENT: Adidas AGENCY: TBWA, Germany CAMPAIGN: Adidas Fresco, World Cup COUNTRY: Germany INFO: Advertising/Design Goodness You can leave a comment, or trackback from your own site. RSS 2.0 [...]
June 9th, 2006 at 10:03 pm
[...] [fuente] Estos Ãconos enlazan con webs de marcadores sociales que permiten a los lectores compartir y descubrir nuevas webs. [...]
June 10th, 2006 at 6:58 am
Excellent!
June 10th, 2006 at 3:30 pm
It would be easy for me to drive 20 miles to cologne and take some own photos. Now i have found them here
February 15th, 2007 at 12:32 pm
great advertisement!
June 9th, 2008 at 11:21 pm
[...] Adidas avait déjà réalisé une telle opération (toujours avec cette même agence) lors de la coupe du monde de football 2006. A voir chez AdGoodness. [...]
July 8th, 2008 at 6:16 am
[...] le plafond de la gare de Cologne en Allemagne. Trouvée via l’excellent blog de Frederick Samuel, sur les meilleurs campagnes d’affichage [...]
December 30th, 2008 at 8:28 pm
[...] 141. Adidas Fresco [...]