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    Adidas Fresco

    A stunning huge fresco installation at Cologne’s train station, promoting the world cup.

    Co-CCO Stefan Schmidt adds his own benediction: “The fresco presents 10 football superstars exactly how millions of enthusiastic football fans around the world see them anyway — as real football gods.” The “+10″-themed art, approximately 40 meters long and 20 meters wide, is the work of Hamburg-based illustrator Felix Reidenbach, who required, in the appropriate Biblical manner, 40 days to complete it. This pantheon of Adidas endorsers includes Michael Ballack (captain of the German national team), David Beckham, Zinédine Zidane, Raúl, Kaka, Nakamura, Lukas Podolski, Lionel Messi, Juan Román Riquelme and Djibril Cissé.

    Agency: TBWA, Germany .

    TAGS: Adidas, Cologne, Fresco, Germany, Outdoor, TBWA, Train Station, Transit

    RELATED POSTS: Adidas MLS,2006 Year in Review,Adidas,Adidas 10+ Recruitment,

    Posted in Outdoor, Transit   Add to del.ici.us   Digg It
    Blogs that link to this post   Permanent Link

    This entry was posted by Freddy, on Friday, June 9th, 2006 at 6:51 am and is filed under Outdoor, Transit. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    12 Responses to “Adidas Fresco”

    1. GRAYSCALE/blog » Blog Archive » Adidas Fresco Says:
      June 9th, 2006 at 10:35 am

      [...] [...]

    2. NiVeL 13 » Blog Archive » Fresco de Adidas Says:
      June 9th, 2006 at 11:01 am

      [...] Via  [...]

    3. Maryam Says:
      June 9th, 2006 at 1:07 pm

      the art is great, reminds me of the great Michelangelo. Like how the soccer balls are flying away, and the players are positioned in an angelic way…truely fab!

      beckhams look made me laugh–not sure what he’s doing.

    4. mekate.com » Adidas se vive en fresco en la World Cup 2006 en Alemania… Says:
      June 9th, 2006 at 4:45 pm

      [...] CLIENT: Adidas AGENCY: TBWA, Germany CAMPAIGN: Adidas Fresco, World Cup COUNTRY: Germany INFO: Advertising/Design Goodness You can leave a comment, or trackback from your own site. RSS 2.0 [...]

    5. elSingular - Información gratuita de gadgets y tecnologías Says:
      June 9th, 2006 at 10:03 pm

      [...] [fuente] Estos íconos enlazan con webs de marcadores sociales que permiten a los lectores compartir y descubrir nuevas webs. [...]

    6. Federico Diaz Mastellone Says:
      June 10th, 2006 at 6:58 am

      Excellent!

    7. marketing-blog.biz Says:
      June 10th, 2006 at 3:30 pm

      It would be easy for me to drive 20 miles to cologne and take some own photos. Now i have found them here

    8. ordas Says:
      February 15th, 2007 at 12:32 pm

      great advertisement!

    9. Un oeil sur le marketing, les médias et la publicité » Euro 2008, Adidas et Street Marketing… Says:
      June 9th, 2008 at 11:21 pm

      [...] Adidas avait déjà réalisé une telle opération (toujours avec cette même agence) lors de la coupe du monde de football 2006. A voir chez AdGoodness. [...]

    10. Saint Zizou, priez pour nous ! at LaFraise Blog Says:
      July 8th, 2008 at 6:16 am

      [...] le plafond de la gare de Cologne en Allemagne. Trouvée via l’excellent blog de Frederick Samuel, sur les meilleurs campagnes d’affichage [...]

    11. Back to Essentials - 160 Creative and Inspiring Print Ads Says:
      December 30th, 2008 at 8:28 pm

      [...] 141. Adidas Fresco [...]

    12. Michael Schlimmer Says:
      September 11th, 2009 at 8:33 am

      Gives you the idea that your really there.

    Leave a Reply


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