Agency: Ogilvy, Mumbai.
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I don’t know anything about last year’s Cannes winner, but the idea is great, regardless of who had it first.
im kind of dissapointed that this idea isnt original, but still, wow… so powerful. usually its the motion ads with their moving images and sound that can pull off such an emotional impact. the interactivity of this does the trick. well done.
the idea is nice, but it’s not original..i did some things like that when i was in my 2nd year at University…so….
I like it very much.
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Been there done that. Remember last year’s gold winner in Cannes for médecins sans frontières? Identical idea. These guys just had a good look at last year’s Cannes winners.