Nice outdoor campaign for Cancer Patients Aid Association. These “roof posters” were put on top of outdoor smoking areas.
Agency: Everest Brand Solutions, Mumbai
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now that’s meaningfully scary!
Hehe, nice idea. But it can only go that far
Nice!! Visually effective way of showing you the choice you’ve made.
Might be better if non-smokers could see this as they walk by… create something like an ‘un-cool’ effect.
I don’t know of any of outdoor smoking areas around here like that. But I really like the idea. Was it backlit?
Nice… reminded me instantly of a poster I had on a living room ceiling years ago, in a flat I shared at university: the poster looked like the ceiling had been smashed in from above, broken plaster and lath and stuff… and a bunch of policemen looking into the room. Searching for drugs, apparently…
Nice work. Won bronze Lion in Outdoor
I dont really know the effect such a commercial will have on smoker, one of my downfalls is smoking, and so far I have seen many ways of making people stop, such as prints on the boxes, signs, TV commercials nothing will really work, perhaps the answer is not in good adverting but in the tobbaco manufacturers? maybe a different kind of ad one with less humor in it.
I have a question thoug, who was the photographer who agreed to take that photo?
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Aunque aquà todavÃa no hay zonas de ese tipo para fumadores.
Kiss! ^^3~*