CPAA
Nice outdoor campaign for Cancer Patients Aid Association. These “roof posters” were put on top of outdoor smoking areas.
Agency: Everest Brand Solutions, Mumbai
Posted in Outdoor 
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June 21st, 2006 at 7:54 am
Muuuuy bueno, me gusta!!!
Aunque aquà todavÃa no hay zonas de ese tipo para fumadores.
Kiss! ^^3~*
June 21st, 2006 at 9:20 am
now that’s meaningfully scary!
June 21st, 2006 at 9:33 am
Hehe, nice idea. But it can only go that far
June 21st, 2006 at 1:09 pm
Nice!! Visually effective way of showing you the choice you’ve made.
Might be better if non-smokers could see this as they walk by… create something like an ‘un-cool’ effect.
June 21st, 2006 at 1:19 pm
I don’t know of any of outdoor smoking areas around here like that. But I really like the idea. Was it backlit?
June 21st, 2006 at 2:25 pm
[...] Visto en: Ad/Design Goodness [...]
June 21st, 2006 at 5:26 pm
Nice… reminded me instantly of a poster I had on a living room ceiling years ago, in a flat I shared at university: the poster looked like the ceiling had been smashed in from above, broken plaster and lath and stuff… and a bunch of policemen looking into the room. Searching for drugs, apparently…
June 22nd, 2006 at 3:55 am
Nice work. Won bronze Lion in Outdoor
June 22nd, 2006 at 8:27 am
[...] Advertisment for the Cancer Patients Aid Association. Caught my eye. Thoughts anyone? Via Advertising/Design Goodness [...]
July 22nd, 2008 at 3:32 am
I dont really know the effect such a commercial will have on smoker, one of my downfalls is smoking, and so far I have seen many ways of making people stop, such as prints on the boxes, signs, TV commercials nothing will really work, perhaps the answer is not in good adverting but in the tobbaco manufacturers? maybe a different kind of ad one with less humor in it.
I have a question thoug, who was the photographer who agreed to take that photo?
March 8th, 2009 at 5:50 pm
[...] An outdoor campaign for Cancer Patients Aid Association. More amusing than scary, I’d say. – frederik samuel [...]
April 26th, 2009 at 2:37 pm
[...] ?????????????????????????????????????????????????????????????????????????????????????????? ??????http://www.frederiksamuel.com/blog/2006/06/cpaa.html [...]
July 3rd, 2009 at 2:38 am
[...] An outdoor campaign for Cancer Patients Aid Association. More amusing than scary, I’d say. – frederik samuel [...]
August 11th, 2009 at 9:39 am
[...] Advertisment for the Cancer Patients Aid Association. Caught my eye. Thoughts anyone? Via Advertising/Design Goodness Humour [...]