29 responded to this post

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 Bob said on June 6th, 2006

Hot Wheels must have one of the largest print budgets in the world. Because from what I’ve seen, they run nothing but 4-color spreads.

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 Joel Arzu said on June 6th, 2006

Awesome campaign. Simple and fun. Keep up the good work.

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 Dam said on June 6th, 2006

Yeah, like it too. One thing to analyze tho, is who exactly are these ads targeted to, i reckon they are a bit complicated for young kids to understand compared to the typical Hot Wheels massive rollercoaster ramps with speeding cars easier for kids to follow.

Probably its aimed a bit more towards parents who find it witty and buy it for their kids.

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 Smivey said on June 6th, 2006

My guess is that they’re targeted toward adult collectors. And I agree with Bob. The four-color spreads make them seem more like spec ads. Maybe they ran in a Hot Wheels collectors magazine, if one exists.

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 Chris said on June 6th, 2006

Dam… I disagree as this reminds of all the things I did when I was a kid with my Hot Wheels. Scouring the hosue for things to use as jumps, ramps, tunnels etc… this is a great campaign.

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 Von K said on June 7th, 2006

Def. reminds me of ramping my HotWheels as a kid. These seem kind of unfinished, though.

The cars seem like thier hiding. It reminds me of that “Killer Cars” bit Monty Python did…

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 Dam said on June 7th, 2006

Yeah true, it remind you guys of your childhoods, mine too.
But,,, do you guys still buy Hot Wheels ?

That’s what I meant by targeted to an older market, maybe for parents who remember those days and buy them for their kids as they did.

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 Freddy said on June 7th, 2006

Dam, I think you nailed it right there. Kids these days don’t really play with simple toys like Hot Wheels anymore.

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 Smivey said on June 7th, 2006

It’s not that kids don’t play with Hot Wheels anymore. It’s that they don’t have the patience to figure out what these ads are about. The concepts aren’t a bit too clever for children, I think.

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 tim said on June 7th, 2006

In an age of electronic games we wanted to remind dads of the fun that a kid can have with the most basic and simple of toys.
they were created as horizontal layouts for various uses throughout the next year or two. for budget reasons we shot as many ideas as we could in two days. all natural light from windows in the two locations.
Great shots by Frank Hoedl at Westside in Toronto.

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 cdsgirl said on June 9th, 2006

I like these, but not sure they did their research. Everyone knows a Hot Wheel won’t go fast enough for a jump on carpet. For that matter, tile grout can mess you up too.

Yeah, that’s right….I play with my kid’s stuff after he goes to sleep. 🙂

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 dburney said on June 9th, 2006

I’m curious as to what pubs these are running in…has anyone seen them? These are definitely geared toward the parent – my six-year-old wouldn’t take the time to figure out what the ad was about, though he does regularly play with Hot Wheels. But it is very nostalgic – and as a parent, I think I’m much more involved in the toys my kids get than my parents were. And it gives an instant reminder of my childhood and makes me want to provide that same simplicity in play for my kids. Now if I could just pry the PS2 controller or mouse out of their hands.

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 Dam said on June 12th, 2006

Great comments, its very interesting to see how different age groups would react to this Hot Wheels campaign. I stil support the idea that it is aimed for parents to reminisce and hope their kids play with cars like they did, creating a bond. I would like this with my kids someday.
Cause lets face it, like dburney said, in an era ofelectronics its very hard for “oldschool” toys to play in the competitive market nowadays.

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 tim said on June 16th, 2006

these ads were created for flexible use throught the next two years in Canada. Presently, they are on trucks and posted at Hotwheel touring events. Soon, they’ll be up in more traditional outdoor locations and magazines.
We thought we’d advertise to Dads because it’s one of the few brands where you could target the kid through the dad. And that’s why we (agency) personally love these ads. thanks for the positive comments.

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 tim said on June 16th, 2006

me writes poorly come friday afternoon. sorri.

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 Michael Zarnock said on June 20th, 2006

Having just stumbled onto this site in a search I find this a very intriguing discussion. I have never seen this ad before and I thought I have seen them all. (Hot Wheels ads that is.)
As a world renowned Hot Wheels expert and author, I truly find all of these comments quite interesting to say the least. Only after reading the comments posted, did I see the assimilation. If I saw this ad and didn’t see the Hot Wheels logo in the lower right hand corner, it would not have clicked at all. Actually even with the logo it would have be a stretch.
Point in case, I eat, sleep, and think Hot Wheels all day, every day for the past 38 years and I would have completely missed the point in the ad….
Where was it placed if I may ask?

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 Busterfreak said on October 24th, 2007

Come on, guys. The target is award-show judges. Wake up.

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