9 responded to this post

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 j truitt said on June 24th, 2006

that jounce is good.

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 Joe said on June 25th, 2006

I can’t read any of the text; what’s the punchline?

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 David H. said on June 25th, 2006

“No time to stop? Drive Thru.”

I don’t know if I really understand exactly what they’re trying to communicate. I mean…I get it, but I don’t. Still, a very cool idea, and new/refreshing from McDonald’s “I’m lovin’ it” campaign.

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 Smivey said on June 25th, 2006

This hard-to-read text is brought you by McDonald’s.

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 rt said on June 25th, 2006

The copy isn’t part of the ad. They just coloured the newspaper story copy to look like fries.

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 Chris said on June 25th, 2006

groos… like them and their food, taking over everything! :)

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 Von K said on June 26th, 2006

Stupid.

What’s the idea? Fries are long and thin, just like columns of type on a newspaper page? Okay, but so what?

This is trying so hard to overcome the fact that there is no idea. I can just hear the account weasel telling the client: “This redefines the boundaries of traditional newspaper ads, blah blah blah…”

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June 28th, 2006 at 9:50 am Iconema » Blog Archive » Mc(Donald) Advertising mention something about this post....
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