Agency: Cossette, Halifax.
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I can’t read any of the text; what’s the punchline?
“No time to stop? Drive Thru.”
I don’t know if I really understand exactly what they’re trying to communicate. I mean…I get it, but I don’t. Still, a very cool idea, and new/refreshing from McDonald’s “I’m lovin’ it” campaign.
This hard-to-read text is brought you by McDonald’s.
The copy isn’t part of the ad. They just coloured the newspaper story copy to look like fries.
groos… like them and their food, taking over everything! 
Stupid.
What’s the idea? Fries are long and thin, just like columns of type on a newspaper page? Okay, but so what?
This is trying so hard to overcome the fact that there is no idea. I can just hear the account weasel telling the client: “This redefines the boundaries of traditional newspaper ads, blah blah blah…”
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