Nike Win
To establish a culture of improvisation amongst the Football Crazy Kids (FCKs) of Hong Kong. Improvisation is the rebirth of football with no limits. Football is played freely in parks, on street corners, school backyards, just about everywhere, everyday. It is a game to be carried out by those with creativity. By giving away the tapes at football pitches and playgrounds, JWT helped establish a brand new attitude for football game (such as location, rules, etc). In particular, they had aided and encouraged FCKs to set up their own courts to have fun with football anytime, anywhere. Nice Idea.
Agency: JWT, Hong Kong.
Posted in Guerilla 
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June 27th, 2006 at 8:38 pm
how about chalk? its what they always use anyway???
June 28th, 2006 at 2:27 am
[...] (via advertising/design goodness)Â [...]
June 28th, 2006 at 5:10 am
Nice! always handy!
June 28th, 2006 at 5:26 am
another thing… who cleans up the tape?
June 28th, 2006 at 9:20 am
Might have worked a bit more realistically with chalk, but either way its still a cool idea.
June 28th, 2006 at 11:08 am
Do they even need tape? We always just put books, shoes, or objects as the corner markers.
July 6th, 2006 at 7:25 am
This seems a bit naff - what’s wrong with jumpers for goalposts? And it’s a football pitch, not a court.
July 8th, 2006 at 11:44 am
hellooo people, this is advertising rignt? if ur given a chalk, u jus throw it away! jumper or bag? you do it urself, so nike cannot brand ur own activity. so what would you have done? I think its a cool idea, tape registering a territory, looking proper (uniform width line), easy and convinent! who will clean it up? of course yourself! be a good citizen!
April 14th, 2009 at 11:08 am
Nice, I don’t think they were expecting the users to clean up though