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    Papa Johns Pizza

    Agency: Saatchi & Saatchi, Peru.

    TAGS: Delivery, Direct, Door, Papa Johns, Peru, Pizza, Saatchi & Saatchi

    RELATED POSTS: OTTO,2006 Year in Review,Pizza Hut Rebranding,

    Posted in Direct   Add to del.ici.us   Digg It
    Blogs that link to this post   Permanent Link

    This entry was posted by Freddy, on Monday, June 26th, 2006 at 6:41 am and is filed under Direct. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    18 Responses to “Papa Johns Pizza”

    1. gigi Says:
      June 26th, 2006 at 9:42 am

      very creative..haha..

    2. bt Says:
      June 26th, 2006 at 6:29 pm

      Very creative, but do they ring your doorbell when they stick it on? I don’t make it a habit to look through my peephole randomly to see if anyone’s there. Plus, that sticker better come off clean, or I’d be ringing up the local Papa John’s to rip ‘em a new one.

    3. ivan Says:
      June 27th, 2006 at 1:03 am

      i digg it: http://digg.com/design/Honey,_Pizza_is_here...

    4. designverb Says:
      June 27th, 2006 at 9:44 am

      [...] Here’s a pretty clever little ad to slap onto a door. It’s been a little minii trend to replace real objects with ads lately, but hey, it’s grabbed my attention for the better for now. via frederiksamuel [...]

    5. Allison McCarthy Says:
      June 27th, 2006 at 11:48 am

      This is really clever - do they have team going around… where? and bt is right, i’d be inclined to get frisky if there’s residue

    6. Dam Says:
      June 28th, 2006 at 5:16 am

      Hehe, like kids who sometimes ring and hide to see how neighbours curse and get mad.

      I reckon, for this to work probably people would just open the doors and exit and discover this gimmick, and just then try to figure it out.

      Cause nobody peeps accidentaly.

    7. Iconema » Blog Archive » Pizza a domicilio Says:
      June 29th, 2006 at 8:04 am

      [...] Dev’essere davvero esilarante sentir suonare alla porta, avvicinarsi allo spioncino e vedere quanto mostrato nell’immagine in basso: per poi scoprire che si tratta di un messaggio pubblicitario. Magari fossero di questo genere quelli che la mattina mi costringono ad abbandonare i libri ogni mezz’ora… [frederiksamuel.com] [...]

    8. » OTTOAdvertising/Design Goodness Says:
      December 12th, 2006 at 9:40 am

      [...] A little similar to the Papa Johns execution. [...]

    9. JD Says:
      January 2nd, 2007 at 1:39 pm

      Clever, but how does this qualify as direct mail? This is guerilla marketing and has nothing to do with direct mail

    10. Ding, Dong!! ¿Quién es? ¿¿Telepizza?? No!! at EntreGeeks.com Says:
      March 14th, 2007 at 5:42 pm

      [...] Enlace: Advertising/Design Goodness [...]

    11. Doorbell spam? | write Results Says:
      January 2nd, 2008 at 9:05 pm

      [...] Look through your door peek hole and standing on your doorstep is a Papa John’s delivery person, the pizza box and local phone number prominent in your view. But is it really? See this clever but challenging promotion at Frederik Samuel’s blog adgoodness. [...]

    12. John Says:
      January 7th, 2008 at 1:52 am

      Guide to burglary.
      Step 1 - get one of these stickers.
      Step 2 - stick on someone’s door.
      Step 3 - Ring bell and duck out of sight.
      Step 4 - when they open the door to explain that they didn’t order a pizza, smack round head with baseball bat.

    13. Durkadur Says:
      January 7th, 2008 at 9:09 am

      That would make me SO SAD.

      I’d be all, “YES WHO ORDERED PIZZA THIS IS AWESOME!” and then open the door, break down and cry in a fetal position.

      Then I’d have my hubby order pizza.

      But I’d cry until the pizza man got there.

    14. Gus Says:
      January 8th, 2008 at 9:34 am

      can i get this with Death?

    15. silchan Says:
      January 10th, 2008 at 5:47 pm

      I’m with John. I see this as potentially causing Pap Johns to get sued should someone be hurt or even worse die as a result of opening the door because of this.

    16. JAY Says:
      March 14th, 2008 at 3:33 pm

      the peep hole is a security feature, covering it up for reasons of advertisement kinda rubs me the wrong way. the idea is neat though.

    17. Less is more » Archive du blog » Pizza-Street-marketing Says:
      June 17th, 2008 at 3:15 am

      [...] Source: Frederiksamuel  [...]

    18. Michael Schlimmer Says:
      September 11th, 2009 at 1:27 pm

      What does that promote?

    Leave a Reply


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