Pepsi Access
BBDO created a subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca. There are close to 100 posters playing 12 different tracks running in Toronto and Vancouver from now until the end of summer.
Every Pepsi comes with a PIN, which can be redeemed for access to ultra-exclusive music, concerts, events, etc. at pepsiaccess.ca. This poster plays a 30 second track sample of “Crazy†by Gnarls Barkley. After an announcer says: “That was a taste of an exclusive track from Gnarls Barkley. Check out pepsiaccess.ca for more.”
Great idea.
Agency: BBDO, Toronto.
Posted in Interactive, Transit 
Add to del.ici.us 
Digg It
Blogs that link to this post 
Permanent Link
June 6th, 2006 at 6:59 pm
I like this idea, cause usually you dont get to play with posters, this creates a new side of interactivity specially on board a train cause you are stuck inside without much to do.
Here in Sydney there was a similar stunt launched by Absolut, showing Lenny Kravitz and at the bottom you had the chance to choose between 3 sockets to listen to some tunes. The problem was that it was on the sidewald, and it was unlikelly for people to stop and listen. Thats probably why it didint have much impact.
June 6th, 2006 at 8:27 pm
ペプシã®MP3プレヤー看濅
今èªã‚“ã 記事ãŒæ°—ã«å…¥ã£ãŸã‚‰ãƒ–ãƒã‚°ãƒŸãƒ¼ãƒ ズã§æŠ•ç¥¨ã—ã¦ä¸‹ã•ã„ï¼
トãƒãƒ³ãƒˆã®åœ°ä¸‹é‰„ã®è»Šå†…ã«åºƒå‘Šã®æ–°ã—ã„タイプãŒç™»å ´ã—ãŸã€‚ペプシãŒçµŒå–¶ã—ã¦ã„るオンライン音楽サイトを宣ä¼ã™ã‚‹ãŸã‚ã«ãƒ˜ãƒƒãƒ‰ãƒ•ã‚©ãƒ³ãŒæŒ¿ã›ã‚‹ãªåºƒå‘Šçœ‹æ¿ã‚’å°Žå…¥ã—ãŸã€‚広告ã®ç¨®é¡žã¯ï¼‘ï¼ï¼ä»¶ã‚‚ã‚る。å„看æ¿ã§ï¼‘２トラック（３ï¼ç§’）ã¨å®£ä¼ãƒ¡ãƒƒã‚»ãƒ¼ã‚¸ãŒå†ç”Ÿã•ã‚Œã¦ã„ã¾ã™ã€‚…
June 6th, 2006 at 8:32 pm
oow, thats soooo AWESOME!!! Im taking the subway to downtown tomorrow!!!
June 6th, 2006 at 9:30 pm
Pepsi Access…
Pepsi uruchomiÅ‚o nowÄ… kampanie reklamowÄ… o nazwie Pepsi Access.W wagonach metra rozwieszono 100 specjalnych "multimedialnych" plakatów z wtyczkÄ… mini jack pozwalajÄ…cÄ… podÅ‚Ä…czyć sÅ‚uchawki.Plakaty pozwalajÄ… odsÅ‚uchać ……
June 6th, 2006 at 11:23 pm
[...] saw this at Make blog via Canadian ad blogger Frederik Samuel. Thought it was a very cool use of new media. Extra cool points for being from Canada (by BBDO). [...]
June 6th, 2006 at 11:39 pm
[...] link [via Make] [...]
June 7th, 2006 at 12:25 am
[...] Link [...]
June 7th, 2006 at 1:50 am
[...] Ð’ метро Торонто и Ванкувера поÑвилиÑÑŒ поÑтеры Pepsi, которые могут проиграть мелодию в ваших наушниках (sic!) - доÑтаточно лишь воткнуть штеккер наушников в разъём плаката. Как ÑообщаетÑÑ, вÑего уÑтановлено 100 таких поÑтеров, “иÑполнÑющих” ÑкÑклюзивные молодии, доÑтупные также на Ñайте pepsiaccess.ca. [...]
June 7th, 2006 at 2:31 am
It makes me wonder whether or not people would bother. If you’re on the subway, with headphones, there’s a good chance you’re listening to you iPod.
So if you’ve got an iPod, and you know how to use it, you could easily get the entire 2:58 of that song for free, and not even waste your time.
Or just listen to FM radio - that song’s getting enough play.
June 7th, 2006 at 2:38 am
its a nice thought, but practicality on subway trains.. hmm, i’m not too sure nor enthusiatic about the idea..
June 7th, 2006 at 4:05 am
[...] Pepsi is deploying these posters in Toronto and Vancouver subways, when your plug your headphones in they play music - Link. You could make your own version by grabbing one of these $9 MP3 players, hacking it up and extending the battery. [...]
June 7th, 2006 at 6:33 am
[...] From A/D Goodness: Every Pepsi comes with a PIN, which can be redeemed for access to ultra-exclusive music, concerts, events, etc. at pepsiaccess.ca. This poster plays a 30 second track sample of “Crazy†by Gnarls Barkley. After an announcer says: “That was a taste of an exclusive track from Gnarls Barkley. Check out pepsiaccess.ca for more.†[...]
June 7th, 2006 at 9:55 am
Marquesina musical…
La nueva campaña de Pepsi en Toronto y Vancouver esta formada por 100 posters que incluyen una clavija para cascos donde puedes conectar los tuyos y escuchar un trozo de cancion. Para bajarte las canciones enteras (hay 12 entre los diferentes posters) …
June 7th, 2006 at 1:47 pm
Pepsi MP3 Posters…
Pepsi ha lanzado una campaña promocional en Canadá realmente llamativa y yo considero que muy efectiva. Se trata de unos posters con reproductores musicales integrados permitiendole a las personas escuchar música, anuncios de conciertos y noticias……
June 7th, 2006 at 3:44 pm
Very cool idea… maybe it works in Toronto. I live in NY and take the train to work and we’re packed in like Sardines. It’s a bbit too crowded for this type of an idea but it’s still very interactive.. maybe they can create these things in public bathrooms cross country…. counted on to the bathrooms doors…. (j/k… or am I).
June 8th, 2006 at 1:31 pm
Yulia,
I think you’re on to something with your bathroom version of this. It could play songs like, “Yellow Submarine” to tie into the pissing theme.
Of course, a lot of people might be queasy about touching the jack…
June 8th, 2006 at 4:08 pm
[...] A subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various tracks. This Pepsi poster sings to you.read more | digg story [...]
June 9th, 2006 at 2:39 am
[...] __________Random_Links__________ BEST WEBSITE EVER! Pepsi Marketing genius Selling a broken laptop on eBay as not broken = this! Best YouTube Video of… last week. Is the book, as a medium, dead? 100 homes in HK, 100 sq. ft. each. 25 Worst tech products of all time. (I can agree on #2, what garbage) WIKI: Who is Alan Smithee (director)? [...]
June 9th, 2006 at 3:59 am
Pepsiaccess…
Nelle metropolitane di Toronto e Vancouver sono state installate alcune insegne interattive costituite da un poster con al centro il buco per il jack delle cuffie. Inserendo i propri auricolari è possibile ascoltare spezzoni di musiche e cazoni le cu…
June 9th, 2006 at 9:13 am
[...] MAKE:Blog & Goodness) Enlace Permanente | Enviar por email a un amigo Más anotaciones de:Gadgets [...]
June 9th, 2006 at 1:45 pm
[...] Not rated - Vote now! Popularity: unranked 1 Views Permalink Print This Post Email This Post Trackback [...]
June 10th, 2006 at 12:08 am
[...] Pepsi Music [...]
June 10th, 2006 at 8:25 am
[...] puedes crear distintos ritmos utilizando como base unos ya hechos y mezclándolos entre si. VÃa | Meneame Más información | Pepsi AccessAdvertising, El mezclador Meneame [...]
June 10th, 2006 at 9:46 pm
[...] Gran parte del éxito del iPod (y del Walkman antes de él), es gracias a la gente que lo usa en su viaje diario hacia y desde su lugar de trabajo o estudio. Muchas de esas personas lo hacen en Metro (tren urbano subterraneo, Underground, Subway, o como quieras llamarlo), por lo que esta idea que produjo BBDO para Pepsi viene como anillo al dedo. [...]
June 11th, 2006 at 5:13 am
[...] VIA [...]
June 11th, 2006 at 4:30 pm
Música en un Afiche…
[IMGRIGHT=/karellen1975/homes/blog/pepsiacc.jpg]En Toronto y en Vancouver, Canadá, una agencia publicitaria que maneja una campaña para la gaseosa Pepsi colocó dentro de los subterráneos de la ciudad unos afich ……
June 15th, 2006 at 6:12 pm
[...] [...]
June 19th, 2006 at 1:02 pm
[...] Advertising/Design Goodness showcases one of the most creative poster ideas that I’ve seen in a while. It’s intruiging, engaging, and works for the target. Bravo to BBDO. [...]
June 29th, 2006 at 5:50 pm
Would .. kill… for … a .. pepsi..
July 3rd, 2006 at 4:47 am
[...] via advertising/design goodness Respect [...]
August 21st, 2006 at 8:56 am
[...] A subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various tracks. This Pepsi poster sings to you.read more | digg story [...]
August 21st, 2006 at 2:37 pm
[...] la fuente aquÃ: PepsiAccess (via Fayerwayer.com) [...]
October 20th, 2006 at 12:46 pm
Interactive Subway Billboards…
BDO created a subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca. There are close to 100 posters playing 12 different tracks running in Toronto and Vancou…
November 4th, 2006 at 9:09 pm
[...] Por otro lado Pepsi muestra una propuesta de posters en el metro, en donde puedes conectar tus audÃfonos y escuchar tracks exclusivos. Pepsi AccessAdvertising/Design Goodness [...]
December 6th, 2006 at 12:51 pm
si eso es asi , pero fijate tambien que pepsi no es la unica en esa line ,
December 20th, 2006 at 5:37 am
[...] VIA [...]
February 21st, 2007 at 1:35 pm
I HATE THIS.
PUBLIC TRANSPORTATION SERVICES ARE RULED BY STUPID ASS-CONEHEAD MANAGERS.
March 3rd, 2007 at 4:46 pm
pepsi rocks
March 17th, 2007 at 10:55 pm
[...] 13th, 2007 Pepsi has put up a melodious interactivity inside subway trains — musical posters that you can plug your headphones into and simply tune out of the madding crowd that surrounds you. [...]
March 25th, 2007 at 8:10 pm
luv pepsi
April 6th, 2007 at 5:18 pm
how do you do the pepsi access thing one the computer the look under the cap
May 2nd, 2007 at 10:05 am
this is way cool a poster you can listen to
May 2nd, 2007 at 10:07 am
they should have all new music on posters and on subway great idea.
October 13th, 2007 at 6:56 pm
[...] read more [...]
December 18th, 2007 at 12:24 pm
That is a pretty cool poster.
February 6th, 2008 at 10:30 pm
[...] in der U-Bahn nur, wenn wir sie ihnen auch vorspielen können», und haben letztes Jahr Pepsi-Poster mit Kopfhörerbuchse in den Zügen der Ubahn in Toronto angebracht, die 30-sekündige [...]
March 13th, 2008 at 1:36 pm
Hi. I am trying to contact the pepsi access website but it keeps telling me my comment must be between 3 and 500 characters which is it is. Could you please help with this.
Thanks
Katherine H arding
April 13th, 2008 at 12:38 am
[...] read more | digg story [...]
May 18th, 2008 at 2:40 pm
Cool!!!!!!!!!!!!!!!!!!!!!!
November 29th, 2008 at 3:44 pm
[...] Pepsi “Access†Advertisement BBDO created a subway poster that has a fully functional headphone jack embedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca. [link] [...]
September 11th, 2009 at 1:13 pm
cool!!!!!!!!!!!!!!!
October 8th, 2009 at 12:04 pm
I wonder if people end up fighting over these headphone jacks the way they fight over seats on the train! That would be the ultimate sign of success.