I like this idea, cause usually you dont get to play with posters, this creates a new side of interactivity specially on board a train cause you are stuck inside without much to do.

Here in Sydney there was a similar stunt launched by Absolut, showing Lenny Kravitz and at the bottom you had the chance to choose between 3 sockets to listen to some tunes. The problem was that it was on the sidewald, and it was unlikelly for people to stop and listen. Thats probably why it didint have much impact.

It makes me wonder whether or not people would bother. If you’re on the subway, with headphones, there’s a good chance you’re listening to you iPod.

So if you’ve got an iPod, and you know how to use it, you could easily get the entire 2:58 of that song for free, and not even waste your time.

Or just listen to FM radio – that song’s getting enough play.

Very cool idea… maybe it works in Toronto. I live in NY and take the train to work and we’re packed in like Sardines. It’s a bbit too crowded for this type of an idea but it’s still very interactive.. maybe they can create these things in public bathrooms cross country…. counted on to the bathrooms doors…. (j/k… or am I).

Would .. kill… for … a .. pepsi..

I HATE THIS.
PUBLIC TRANSPORTATION SERVICES ARE RULED BY STUPID ASS-CONEHEAD MANAGERS.

luv pepsi

this is way cool a poster you can listen to

That is a pretty cool poster.

Cool!!!!!!!!!!!!!!!!!!!!!!

I wonder if people end up fighting over these headphone jacks the way they fight over seats on the train! That would be the ultimate sign of success.