Cocktail umbrellas were placed into random glasses at English bars, while people weren’t looking. Once they looked back at their drink, they found a warning about data-rape drugs. Nice idea.
Agency: TBWA, London.
Good one. Shud warn people.
not sure what data rape is but a nice campaign ;p
Hmm is it date rape or data rape as mentioned in ya post? 🙂
I think its a great idea an execution, maybe they could also use stirrers like the bacardi ones to launch another mechanism of the same message.
IWC, not Swatch!
Or ice cubes with little messages frozen inside.
Even better, make the ice cubes out of liquidated ruffies.
BTW, I predict the term “data rape” will be used in an ad that wins at Cannes next year.
We’ll all be ready to pounce.
It sure beats my idea for putting the message on the inside of a pillowcase, left on the head for the victim to read upon waking from a rufie-induced slumber.
great print ads at:
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