16 responded to this post

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 Lonnie said on July 11th, 2006

I think it says:

Reach out to children with autism

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 Andreea said on July 11th, 2006

It says “Reach out to children with autism”

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 Tero Ylitalo said on July 11th, 2006

I agree, good excecution. Oh, it says “Reach out to children with autism”. I do have good eyes… ;)

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 Alex said on July 11th, 2006

These are great ideas.. I believe the word is “autism”, so a good cause too!

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 SeaSarahWrite said on July 11th, 2006

Great idea, poor execution in my opinion. sure you see the girl reaching out to hold the adults hand, but you can’t read the type at all. and, it appears that even in person the type is too small. now, i’m not saying “make the logo bigger” as well all hear screamed in our ears my our clients, but in order to fully understand the relevance of the bag, one needs to be able to read the copy in passing.

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 Nedra Weinreich said on July 11th, 2006

Ironically, many people with autism do not like to be touched because they are hypersensitive to sensory stimuli, so I don’t think they would want people to actually reach out and grab their hands! I wonder if they had any input on this from people who know something about autism.

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 ray said on July 11th, 2006

a good cause married with a good deisgn is always a pleasure. well done

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 fragileheart said on July 11th, 2006

Hehe… I can read it too (just wanted to jump on the bandwagon)

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 chris said on July 12th, 2006

I’m getting tyred of this shit…

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 marketing-blog.biz said on July 12th, 2006
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 Joseph said on December 4th, 2006

I saw this before the idea isnt so original but the execution is nice.

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