12 Responses to “Eatalica”

1. Moey Says:
   July 31st, 2006 at 9:59 am

   that’s impressive

2. Freddy (the other one) Says:
   July 31st, 2006 at 11:00 am

   I think the deliberate abuse of warning signs for commercial purposes is the worst idea ever. Even if this perhaps is the most innocent example, It harms the impact of the next warning sign which may be meant serious again.

   There are some things that shouldn’t be done for advertisement effects. One is putting up fake warning signs that look like real ones.

3. adguy Says:
   July 31st, 2006 at 11:09 am

   Ah come on! This is a nice idea, and its a “Caution Slippery” sign. It works very well with this idea.

4. Kenny Bania Says:
   July 31st, 2006 at 11:52 am

   how many freddy’s are there (and which one is the evil one)?

   i agree that this is a good use of ambient and pretty clever. but on the other hand i can see how this may lead to a lawsuit or two.

5. Freddy (the other one) Says:
   July 31st, 2006 at 12:24 pm

   Kenny: I can’t help it, I was named that way.

   Adguy: As I said, a slippery when wet sign may very well be the most innocent example. However, I think warning signs (or any standardized public signs) shouldn’t be abused, as their meaning gets diluted.

   And for that matter I don’t think advertisement should work on a whatever-it-takes basis. Using a warning sign to gain attention is a desperate means, not a clever idea.

6. tom lout Says:
   July 31st, 2006 at 4:39 pm

   This idea was already done by Di Massimo (sp?) in NYC for I think Duvel beer.

7. Justin Says:
   July 31st, 2006 at 6:33 pm

   let’s see a link tom

8. Dam Says:
   July 31st, 2006 at 9:00 pm

   I reckon that it is a good way to grab attention, nevertheless there is a problem which is using a fake warning sign for comercial purposes but i think that they could’ve designed a kind of slipery sign that would have worked the same way. In fact, im not sure if i wouldve paid attention to this one in particular.

   Cheers

9. ray Says:
   August 1st, 2006 at 3:19 am

   dumb ass warning sign on th floor. the cleaner will just remove it one day without any warning. there goes ur advertising money well spent!

10. tom lout Says:
    August 1st, 2006 at 10:00 am

    For those of you with Ad Critic access search for Moorgat Brewery or Duvel, you’ll see it there.

11. Evon Says:
    August 1st, 2006 at 12:27 pm

    I think it’s a good idea. Take into consideration it’s competing with all the other posters in a row. This one is the most outstanding of the lot. I dunno about selling burgers, but at least it sells the brand.

12. Por fin es viernesss!!! :: Un hamburguesa que te hace babear :: August :: 2006 Says:
    August 2nd, 2006 at 7:37 am

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