13 responded to this post

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 Moey said on July 31st, 2006

that’s impressive

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 Freddy (the other one) said on July 31st, 2006

I think the deliberate abuse of warning signs for commercial purposes is the worst idea ever. Even if this perhaps is the most innocent example, It harms the impact of the next warning sign which may be meant serious again.

There are some things that shouldn’t be done for advertisement effects. One is putting up fake warning signs that look like real ones.

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 adguy said on July 31st, 2006

Ah come on! This is a nice idea, and its a “Caution Slippery” sign. It works very well with this idea.

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 Kenny Bania said on July 31st, 2006

how many freddy’s are there (and which one is the evil one)?

i agree that this is a good use of ambient and pretty clever. but on the other hand i can see how this may lead to a lawsuit or two.

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 Freddy (the other one) said on July 31st, 2006

Kenny: I can’t help it, I was named that way. :)

Adguy: As I said, a slippery when wet sign may very well be the most innocent example. However, I think warning signs (or any standardized public signs) shouldn’t be abused, as their meaning gets diluted.

And for that matter I don’t think advertisement should work on a whatever-it-takes basis. Using a warning sign to gain attention is a desperate means, not a clever idea.

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 tom lout said on July 31st, 2006

This idea was already done by Di Massimo (sp?) in NYC for I think Duvel beer.

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 Justin said on July 31st, 2006

let’s see a link tom

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 Dam said on July 31st, 2006

I reckon that it is a good way to grab attention, nevertheless there is a problem which is using a fake warning sign for comercial purposes but i think that they could’ve designed a kind of slipery sign that would have worked the same way. In fact, im not sure if i wouldve paid attention to this one in particular.

Cheers

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 ray said on August 1st, 2006

dumb ass warning sign on th floor. the cleaner will just remove it one day without any warning. there goes ur advertising money well spent!

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 tom lout said on August 1st, 2006

For those of you with Ad Critic access search for Moorgat Brewery or Duvel, you’ll see it there.

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 Evon said on August 1st, 2006

I think it’s a good idea. Take into consideration it’s competing with all the other posters in a row. This one is the most outstanding of the lot. I dunno about selling burgers, but at least it sells the brand.

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