Agency: TBWA , South Africa.
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one word: ouch.
i like the idea but something about the execution irks me… it just looks cheesy. average people looking super ugly never sells product… surely?
this idea’s been done 5 trillion times already.
the student version is far more interesting, since you can’t see the door around the people. not to mention that this was done over a year ago. agencies need to stop stealing student ideas.
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I saw something very similar to this in an older CMYK magazine, thought it would be interesting to point out:
http://www.cmykmag.com/magazine/issues/031/featured/advertising/001.html