5 Responses to “ICU”

1. Jason Says:
   July 3rd, 2006 at 1:58 pm

   I saw something very similar to this in an older CMYK magazine, thought it would be interesting to point out:

   http://www.cmykmag.com/magazine/issues/031/featured/advertising/001.html

2. ray Says:
   July 4th, 2006 at 1:24 am

   one word: ouch.

3. Chris Says:
   July 4th, 2006 at 8:59 pm

   i like the idea but something about the execution irks me… it just looks cheesy. average people looking super ugly never sells product… surely?

4. Joe Says:
   July 5th, 2006 at 9:43 am

   this idea’s been done 5 trillion times already.

5. geemoney Says:
   July 5th, 2006 at 11:46 am

   the student version is far more interesting, since you can’t see the door around the people. not to mention that this was done over a year ago. agencies need to stop stealing student ideas.