See the full history details here.
Something to keep in mind – this is not going to replace the icon that we’re all used to seeing on our credit cards and ATM machines – this is simly a redesign of the mega-conglomerate that oversees all their products and services. Yes, it is weird-looking, but it is intended to differentiate itself from its subsidiaries.
Im not sure if i like it. its pretty bad i think… something about it looks childish!
The new Master Card World Wide logo looks much like a pimple that i recently popped.
MasterCard set-up a parent company and called it Master Card Worldwide. They knew it’d need an identity, so they decided to draw from the Master Card logo, which is already very well-known.
The problems started when someone said “I want that cool 3-d, computer-y look I’m seeing everywhere. How can we get that in there?” Things got worse when someone else decided the best way to symbolize the concept of a “parent” company was by putting a translucent ring slightly larger than and off-center from the existing Master Card rings.
What we end up with is a total clusterfuck. It doesn’t communicate anything, because it was dicked with by everyone on the committee–they all wanted it to say what they wanted it to say. They crammed a bunch of nonsensical stuff in that was intended to say something literal and wound up making an un-appetizing shit-soup.
I’d like to see the rejected concepts
Does look like a condom, maybe they’re promoting safe-sex and giving a percentage to African dictator-countries, or would that be a form of money laundring…?
Its crap! Absolute rubbish, it looks like a bunch of people who didnt like each others idea, who was the lead on this? Crap. I dont want this shit on my credit card. I’m serious, I’ll get a fucking VISA card instead. I hate it, it makes me angry.
Am I the only one that thinks the 1979 version is the best one?
As a graphic designer who has never had the chance to work on a multi million dollar account like mastercard – I’m always amused to see logo results like this.
The agency will probably charge a kings ransom for this – which is obviously 10 minutes work on a Friday afternoon before rushing off to the nearest wine bar to congratulate themselves on a job well done. This looks the sort of design I would present just to make up the numbers in my presentation.
Oh My God! It looks so bad! Paul Joyce ist totally right! Understanding “design2 is priceless.
The new logo goes against all rules of a good logodesign. ItÂ´s incredibly bad. The Logo was fine, donÂ´t you think?
To be true, I donÂ´t believe that this is going to be the new logodesign. They canÂ´t all be blind at Mastercard!
when will they establish a “logo standard” and have “logo validation” sevices? this just sucks like the vacum cleaner. i looked at it black and white, and it looks like a big crescent followed by a bigger crescent then a dark circly thing. they could have just added a circle on top of the two or something (even though that might insult people with 3 balls) or make the circles flow into each other, shaped like two whistles put together if you know what i mean. anyways, i dont want to leave my trusty priceless mastercard cus with the new logo it will be worthless 😛
Well, It looks like I’m the only one that likes the new logo very much.
seems to be very trendy do bash any re-branding attempt around here.
you don’t get it, you’re facing a penis wearing a condom.
Ugly, ugly, ugly. The logo is covered by that off-center web-button/condom. This is terrible, and I bet they paid through the nose for it.
this sucks shit
im about to burn all my mastercards
Kenney and the others are right. This is not the same MasterCard, credit card company. It’s ‘MasterCard WorldWide’, a branch of. The post is purposely leading when comparing logos.
Freddy, could you please clarify this in your post.
Well…it’s realy ugly!
c’mon…that’s not a good symbol…(sorry…i don’t know the right words to talk about it in english…) the 3rd circle is not in the centre…and the…”fading colour”…ufff….who did it???
The old logo meaned sharing, the new logo mean: we have something to hide, don’t look inside we’re blurry, not clear.
It just looks unfinished.
Logos are most often than not, just a log, and is not indicative of the entire rebranding excercise that they are trying to pull off. I think a major part of any rebranding, is as much the new logo as the application of the logo across the coporation.
From what I see from the website? Horrble application. Gradient-ee white on black and stuff all over? What are they thinking?
why do so many logo rebrandings suck?
How on earth was this logo sold to the client?
To me the logo tells the story of two parties making a transaction that is done by a third party (mastercard worldwide). The 3rd party blurs everything it does in the process of dealing with the transaction of the other two. In the evolution chart at the top of this page it’s as if there used to be clarity at all times at the point where the two circles/parties met, but now there’s just obscure layers of blurriness. It’s a disgrace to graphic design, damn!
My favs would be 1979 and 1990.
Seriously, what the hell is that middle circle superimposed on top of everything supposed to represent??
As most of you, i did really like the new look!! Other issue is logo size. When you use the new logo in small size, the new logo is going to be “very small” than the old logo. I just tried it in photoshop, placed couple of other logos with masterCard logo in 60 px height. see the difference. nnoussh.com/wordpress/images/masterCard.gif
Guess no one thought “will this work in black & white?”
The ’79 version has class…and smells of rich mahagony.
Thanks you for the link…
Well done guys! A spectacular c*ck up. Congratulations.
Hate that center circle; it’s way too distracting and sticks out like a sore thumb. And yes, it does look like a condom.
ugh- thats ass. I call that a “Go home and do it again”
In response to El Guapo, your not the only one. At first glance I thought is was a female contraceptive.
I see one big thing wrong here. They are trying to create two brands “MasterCard” and “MasterCard Worldwide” that are not different enough in name.
Couldn’t they come up with a unique brand for their other services. Becuase they are keeping MasterCard name within the Worldwide brand there they are almost force to come up with a logo that must be somewhat simlar to the MasterCard logo but also different enough to stand out. I don’t think the average person who looks at the MasterCard Worldwide logo will say “Oh that must be their corporate logo that is a different brand from my card that I trust. They are going to look at it and say “why did they change the logo for? And then they will continue to see the iconic logo and wonder why MasterCard has two differnet logos going around.
Bad branding there.
I’m a Freelance writer with a script for a master card add. Please feel free to email me if your interested
thats an excellent condom ad!
I can just imagine the “design by commitee” that created this monster. I don’t believe that any designer worth their salt would ever produce a logo that would never work as simple black and white (like on a fax, or embroidered on a golf shirt) without the evil influence of an over zealous client (or clients probably). It looks like another case of too many cooks in the kitchen. Also…what’s with the type? Not really finished in my opinion. It looks like they pulled it out of their ass and said…”I’m too tired to go on”.
Looks like crap, or maybe a comdom! Which one I don’t know.
Mastercad got fat?
Remeber guys, two brands, two logo, not just an awful spot over the original logo.
I think Multi million $ company would not care about any of your ideas and thoughts and they do what they think is best. So, stop wasting your time.
Without getting into a long winded design discussion, this is crap. And it also looks like a cataract from someones eyeball.
Oh, great. I can’t wait to get this suck-job of a logo sent to me embedded as a jpg file in a word document so we can screen print this on a t-shirt. And then they’ll be to cheap to pay for more than one color and get mad when it sucks. Not to mention embroidering it on a cheap polo shirt or engraving it on a travel mug. GUESS WHO’S NEPHEW JUST GOT THEIR DESIGN DEGREE?
It’s yet another brand which has jumped on the gradient/transparency bandwagon.
The greatest logos are also the simplest, full stop.
This is overly fussy, and lacks the nice symmetry the old one has. Plus, I thought Mastercard were worldwide already – is there any need for that?
Whats going on with the world these days??????????????????????
GEEZ LEAVE MASTERCARD ALONE, MAYBE THEY ARE GOING THROUGH ROUGH TIMES, THEY ARE HAVING DIFFICULTIES TRYING TO FIGURE OUT THEIR SEXUALITY OR JUST HAD A FAULTY LOOSE WIRE IN THEIR MARKETING TEAM, HOPEFULLY THEYL GET OVER IT,
PROBABLY THEY BEEN HAVING TOO MUCH ECSTASY TABLETS AND COULDNT RECOVER ON TIME WHEN THEY HAD THE PRESENTATION,
JUST IMAGINE THE BOARD OF DIRECTORS MEETING, O YES THIS IS A VERY GOOD DESIGN, HA HA, COME ON MAN, WHATS GOING ON?
THE DESIGNER MUST BE SOME UGLY *SS WITCHCRAFT OR DID VOODOO LESSONS PRIOR TO THE GRAND PRESENTATION OF THE LOGO,
LADIES AND GENTLEMEN, PRESENTING THE NEW LOGO,
INSTEAD OF SILENCE, AND MUMBLING, IT WAS PROBABLY LIKE ALL CHEERING AND LAUGHING AWAY, THINKING THEY GON TAKE OVER THE WORLD, YEA! WORLDWIDE Y’ALL!! TAKE THAT! YEAEEE YEAEE
WHATEVER HAPPENED. MUST HAVE HAPPENED. SOME MAGIC IN THE AIR. IF THOUSANDS OF PEOPLE AGREED TO IT, THEN THESE THOUSAND OF PEOPLE HAS TO BE REMOVED FROM PLANET EARTH
A horrible logo that no-one related with credit card processing is going to use (thankfully). Even MasterCard acquirers are not touching it and sticking with the 1996-era one.
At least PayPal’s new logo was a decent attempt, even though they have made a huge mistake in the way it has been rolled out:
New PayPal Logo: A Case Study in Trust Issues
Bad, Bad, Bad, Not only is it worse then the original branding of mastercard I think looking at it is actually giving me a headache.
The Mastercard press release: http://www.mastercardinternational.com/cgi-bin/newsroom.cgi?id=1282&
MasterCard Worldwide is *corporate* brand identity, not to be confused with the product â€œMasterCardâ€
â€œIn addition to the MasterCard brand, which appears on MasterCard credit, debit and prepaid cards, other brands include MaestroÂ®, the global PIN-debit brand, CirrusÂ®, the ATM brand, and MasterCard Advisors. These brands will not change, and MasterCard Worldwide will continue to support them as part of its strong brand family.â€
If it is supposed to look like a retina, then I give it a thumbs up.
I think the Master Card Worldwide one, though it looks better, is just not the classic Master Card logo that were all used to.
Very ugly logo 🙂 they need to find other branding company.
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